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IESE Business School - Anselmo Rubiralta Center for Globalization and Strategy Español

Year 2 / No. 4 / April 2006

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Anselmo Rubiralta Center for Globalization and Strategy
The Base of the Pyramid
By Joan Enric Ricart
Do's and Don'ts in Emerging Markets
By Stuart L. Hart and Ted London
Base of the Pyramid Market Entries
By Stuart L. Hart and Ted London
How to Face the Challenges of the BOP
By Miguel Ángel Rodríguez
Three Success Stories
By Miguel Ángel Rodríguez
A Laboratory for Innovation
By Miguel Ángel Rodríguez
BOP Research at IESE
The Base of the Pyramid
By Joan Enric Ricart
Director of the Anselmo Rubiralta Center for Globalization and Strategy
Low-income markets are one of the major opportunities of the 21st century.
They provide new sources of income, a springboard for innovation, and the
possibility of contributing to the prosperity of two-thirds of the world population.
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Do's and Don'ts in Emerging Markets
By Stuart L. Hart
Samuel C. Johnson Chair in Sustainable Global Enterprise, SC Johnson Graduate School of Management, Cornell University, Ithaca, NY
Ted London
Senior Research Fellow,Director of Base of the Pyramid Initiative, The William Davidson Institute, University of Michigan
How can MNCs successfully enter low-income markets? The transnational model of local responsiveness, global efficiency and worldwide learning may not be sufficient. The challenge of the base of the pyramid calls for new strategies and capabilities.
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Base of the Pyramid Market Entries
By Stuart L. Hart
Samuel C. Johnson Chair in Sustainable Global Enterprise, SC Johnson Graduate School of Management, Cornell University, Ithaca, NY
Ted London
Senior Research Fellow, Director of Base of the Pyramid Initiative, The William Davidson Institute, University of Michigan
Succeful strategies and failed strategies in the Base of the Pyramid
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How to Face the Challenges of the BOP
By Miguel Ángel Rodríguez
Scientific collaborator and academic director of IESE’s Center for Business in Society
IESE has analyzed numerous cases of companies that have successfully ventured to the base of the pyramid (BOP). Their experiences enable us to pinpoint the difficulties faced in this market along with the keys to overcoming them.
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Three Success Stories
By Miguel Ángel Rodríguez
Scientific collaborator and academic director of IESE’s Center for Business in Society.
Intrepidness, the ability to adapt to the reality at the BOP, and envisioning innovative solutions account for the accomplishments of these three companies.
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A Laboratory for Innovation
By Miguel Ángel Rodríguez
Scientific collaborator and academic director of IESE’s Center for Business in Society

The base of the pyramid stimulates creativity and innovation. It requires companies to search for novel solutions to cover their real needs and offers a bank of trials that is ideal for disruptive technologies.

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BOP Research at IESE
IESE devotes significant efforts to researching the issue of the base of the pyramid. It also devotes a line of inquiry to the phenomenon of social entrepreneurial initiative, which is closely tied to the base of the pyramid.
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Staff
Academic Editor: Pedro Videla • Invited Editor: Miguel Ángel Rodríguez • Collaborator: Javier Moncayo • Coordinator: Gemma Golobardes

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