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IESE Business School - Center for Globalization and Strategy Español

Year 4 / No. 10 / January-April 2008
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CREATING MARKETS IN UNEXPECTED PLACES
The Unfinished Business of Economic Development Wanted: New Solutions
How to Successfully Enter Markets of Profound Poverty
The Future will be Dynamic in the Developing World
Buried Treasure: One Billion New Consumers with $1 Trillion to Spend

THE CENTER REPORTS
Activities and projects
The Unfinished Business of Economic Development Wanted: New Solutions
By Christian Seelos
How can companies create and occupy new market space in the context of deep poverty? Leveraging existing capabilities and linking to local entrepreneurs helps companies achieve more inclusive economic development and significant financial returns.
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How to Successfully Enter Markets of Profound Poverty
By Johanna Mair y Christian Seelos
In their pioneering work on social entrepreneurship, Professors Christian Seelos and Johanna Mair combine powerful ideas and practical advice. Here we provide a snapshot of their award-winning research.
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The Future will be Dynamic in the Developing World
By William J. Kramer
In Bottom of the Pyramid markets, connectivity equals not just productivity but improved well-being. Here Global Challenge Network President William J. Kramer looks at which dynamic mobile phone applications are both needed and wanted by the billions of new customers.
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Buried Treasure: One Billion New Consumers with $1 Trillion to Spend
By David R. Dean
Imagine discovering a huge new market of a billion people with voracious, unmet demand. Serving them profitably won’t be easy but companies that succeed will reap a big reward.
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Activities and projects
In this section, you will find the latest center activities and publications.
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