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IESE Business School - Center for Globalization and Strategy Español

Year 3 / No. 9 / September-December 2007
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BEYONG GLOBALIZATION AND ITS MYTHS
Learning to Love Diversity
From the Gold Standard to the Gold Card
How to Choose Your Global Strategy
The World is Not Flat

THE CENTER REPORTS
Activities and projects
Learning to Love Diversity
By Paul Verdin and Nicky Van Heek
The many myths about globalization have led businesses to believe it is a case of "internationalize or die," causing them to rush into going global without pausing to think how or why.
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From the Gold Standard to the Gold Card
By Niall Ferguson
Globalization is not a new phenomenon but there are crucial differences between the first, and imperial, era of globalization and the contemporary picture.
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How to Choose Your Global Strategy
By Pankaj Ghemawat
Pankaj Ghemawat proposes a framework for approaching global integration that he calls the AAA triangle - Adaptation, Aggregation, Arbitrage - in order to strike a balance between economies of scale and responsiveness to local conditions.
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The World is Not Flat
By Pankaj Ghemawat
Prof. Pankaj Ghemawat responds to Thomas L. Friedman’s latest book ‘The World is Flat’. Prof. Ghemawat describes how we continue to live in a world with frontiers and cultural differences where the field of global competitiveness is far from level.
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Center activites and projects
In this section, you will find the latest center activities and publications.
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