8:30 - 9:00 h.	Registration and distribution of conference materials
9:00 - 9:30 h.	3rd e-business Meeting Opening - Excmo. Sr. D. Carlos López Blanco, State Secretariat for Telecommunications and for the Information Society, Ministry of Science and Technology - Prof. Juan José Toribio, Director of  IESE Business School in Madrid - Mr. Miguel Fernández de Pinedo, President, PricewaterhouseCoopers, Co-President, e-business Center PwC&IESE
9:30 - 10:30 h.	Information, Technology and Value for Business No one doubts that information technologies are important, but opinions are divided as to whether they should be treated as utilities or as differentiating factors to boost the company’s competitiveness. The speaker will discuss the factors that companies must take into account in order to decide which of these two points of view to adopt. - Prof. Peter Cochrane, Founder of ConceptLabs and Fellow of the IEE and the IEEE Chairman: Prof. Josep Valor, IESE
10:30 - 11:00 h.	Coffee break
11:00 - 12:30 h.	Slimmed-down Company, Far-reaching Company In an increasingly complex market with shrinking profit margins, companies find themselves forced to cut the cost of their processes. To do this, besides improving management efficiency, they also outsource part of their operations in order to concentrate on core activities. Paradoxically, the more “slimmed down” a company becomes, the “more far-reaching” its systems must be in order to capture all the information generated by the increasing number of suppliers. - Mr. Rosendo Urbán, Director of Auna Division, Ericsson España - Mr. Pedro Martínez,  Director of Organization, Banco Urquijo - Mr. Víctor Rodríguez, Director of Systems, Jazztel Chairwoman: Prof. Sandra Sieber, IESE
12:30 - 13:30 h.	Trends: Business Intelligence in Real Time At the beginning of the 90s, the goal of process reengineering was to reach the maximum level of productivity and profitability. At the end of that decade, the explosion of sales of business applications promised a rapid automization of business functions. If in fact, there was improvement in these areas, it is also true that a fragmentation of departmental transactions was also produced, as well as in the business process of functional warehouses. Now, technology has matured and once again has become aligned and oriented towards linking and integrating business functions. Integration through EAI (Enterprise Application Integration), the extension of the functionality in business applications and web services are key elements which will shape trends in business. The goal is to monitor processes and make decisions in a more efficient way, in real time and at the right time. - Mr. Greg H. Garrison, Director, PricewaterhouseCoopers MENLO PARK EUROPE TECHNOLOGY Chairman: Prof. Marc Sachon, IESE
13:30 - 13:45 h.	Break
13:45 - 15:00 h.	The Customer as the Focus of the Company’s Value Proposition Currently, the main beneficiary of information technologies is the customer, who has access to more information and is able to make better decisions. Moreover,  new technologies allow customers to communicate their demands directly to the manufacturer. To adapt to this new paradigm, companies must make the customer the focus of their value proposition and tailor their offering to the needs of each user. - Mr. José Antonio de Paz, ESG (Enterprise Systems Group) Marketing Director, HP Spain - Mr. Juan Antonio Castellanos, CEO, Apple España - Mr. José Luís Marín, Integration Team Marketing Director, Barclays Bank Chairman: Mr. Jesús Díaz de la Hoz, Managing Partner, PricewaterhouseCoopers
15:00 - 16:30 h.	Lunch
16:30 - 17:15 h.	How to Increase your Company’s Productivity through Effective Management of ICTs (VIDEOCONFERENCE) In the short term, integrating information technology into companies helps to bring about a productivity increase and production growth equivalent to a normal return on investment in IT. In the long term, however, the growth is five times higher. This difference is attributable to the fact that conventional calculations of productivity take no account of investment in factors complementary to IT, such as organizational capital, which may be very significant, though their payback is appreciable only in the longer term. - Prof. Erik Brynjolfsson, MIT and Director of e-Business Center MIT Chairman: Prof. Brian Subirana, IESE
17:15 - 18:15 h.	Information Security: A Key Factor in Corporate Reputation Technology, when aligned with business objectives, should facilitate decisionmaking and provide full, reliable and transparent information. In this context, legal requirements are becoming increasingly demanding in areas such as information security, the availability of adequate financial information, and privacy in the handling of personal data. The new legal frameworks (both national and international) confer a key role upon technology as an element of corporate reputation, giving it an important and strategic character in the generation of trust as an element of good governance. - Mr. Santiago Moral, Director of  Corporate Logical Security, Grupo BBVA - Mr. Francisco Javier García Carmona, Director of Information Security and Communications, Iberdrola - Mr. Bernardino Cortijo, Vice-President of Security, Terra Networks Chairman: Mr. José María Insua, Director, PricewaterhouseCoopers
18:15 - 18:45 h.	Conclusions and Closing Session - Prof. Josep Valor, IESE and Prof. Sandra Sieber, IESE Companies, government and citizens, are you ready for the information society? - Ilma. Sra. Dña. Concepción Guerra, Regional Vice-Minister for Economy and Technological Innovation, Comunidad de Madrid