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ZOOMING IN
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REPORT
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TREND HUNTER
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EBCENTER KNOWLEDGE
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ITEMS OF INTEREST
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ZOOMING IN
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REPORT
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Spanish R&D Investment Grows but Not Enough
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Title: Informe 2007 sobre tecnología e innovación en España Source: Fundación COTEC Date: June 15, 2007 Abstract: In 2006, Spain invested 1.13% of its GDP in R&D, going over the €10 billion mark for the first time. Nevertheless, this figure is still a far cry from the EU average and that of the OECD. For this reason, the improvement in investment “will need to intensify for a few years in order for the technology to become a clear source of competitiveness,” according to Juan Mulet, general manager of COTEC. The report prepared by the aforementioned foundation points out that Spain should beef up private R&D investment, which is currently 53.9% of the overall amount, twelve points below the European Union standard, which was set at 66%. Spain’s average R&D spending per capita in 2005 was €228 euros, although it varies considerably according to the autonomous community. Whereas the Communities of Madrid and Navarra invested €485 and 429 per capita, respectively, Castilla-La Mancha and the Balearic Islands spent just €66 per capita, respectively. The 2007 report by the COTEC Foundation has come up with a new way to evaluate the performance of the Spanish innovation system, “based on the sectors generating efficiency, the productivity of traditional sectors and traditional business.”
Full Story (In Spanish)
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TREND HUNTER
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EBCENTER KNOWLEDGE
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ITEMS OF INTEREST
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The Future of Media Depends on Technology
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The impact of information and communications technologies in the media was the focus of the 3rd Meeting on Media and Advertising, held on July 4 at the IESE campus in Barcelona.Paolo Vasile, chief executive of Spanish broadcaster Telecinco, and Maurizio Carlotti, his counterpart at Antena 3, coincided in their opinion that digital terrestrial television (DTT) does not pose a threat for commercial TV broadcasters, defending that the platform must be introduced gradually. “DTT is our future, but we don’t have to hurry things because it doesn’t have an expiration date,” said Vasile. Both executives also the Personal Video Recorder (PVR), which allows individual viewers set their own programming schedule without any ad interruptions. It is a challenge, says Carlotti, one that the Spanish industry has yet to face up to, given that it “has not gotten the market penetration it expected.” Both experts also pointed out that apart from technological innovation, attention must also be given to the quality of the content, especially when one considers how spectators are increasingly more demanding. The vice chancellor of the University of Navarra, Alfonso Sánchez-Tabernero, expressed his support for large companies putting more resources into innovation, given that presently the torch bearers in innovation in the sector are the small companies.
More information (In Spanish)
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