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e-business Center PwC&IESE
ICT impact analysis on organizations and their surrounding environment

Programes de l'IESE



"Intelligent IT can make the difference between reactivity and a market-driven company."
Greg H. Garrison
Director, PwC Menlo Park Europe Technology

News
3rd Conference on Interactive Advertising.Interaction wins
Barcelona, February 3, 2009 
The e-business Center PwC&IESE and the Interactive Advertising Bureau Spain will host the conference for a third year running; focusing on the role of the internet in advertising. The debate will also focus upon the change in attitudes, influences, and the possibilities provided by communication, helping us to understand the role of advertizing and the impact it has on our lives.
More information
 
La Nit de les Telecomunicacions
Supports Innovation
Barcelona, March 4, 2009
The Catalan Association of Telecommunications Engineers (ACET) and the Official Association of Telecommunications Engineers of Catalonia (COTEC) will host the 14th "La Nit de les Telecomunicacions"
[Telecommunications Night] with the theme of "La Nit y el juego de la innovación" ["The Night and the Game of Innovation"]. The event will take place at "L'Auditori" in Barcelona, starting at 19:00.
More information

Global Sourcing of Services: Myths, Realities, and Future Directions 
Barcelona, 3-6 March, 2009
The short focused program, Global Sourcing of Services, will explore the myths, practical realities and future trends of outsourcing and offshoring. The program will cover a full range of outsourcing initiatives, including IT outsourcing (ITO), business process outsourcing (BPO), and knowledge process outsourcing (KPO), with a significant emphasis placed on IT-related outsourcing. 

Articles and opinions

Logjams in the Spanish fiber optic network  (PDF, 85 Kb)  
By Sieber, S. 
Up to now, ADSL technology has prolonged the life of outdated copper wire telephone lines, but the current needs of net navigators in the age of video and content exchange demand a massive and decisive implementation of fiber optics. This will require real competition so that high-speed Internet access in Spain does not end up costing an arm and a leg.

Web 2.0 in 2008
  (PDF, 97 Kb) By Sieber, S.
Over the course of this year, interest in Web 2.0 applications development has risen sharply. However, Spanish companies have been slow to seize the opportunities associated with this phenomenon.


 

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