The global luxury brand industry is now reacting to a worldwide trend toward increasing sophistication among consumers and a growing need to produce exclusive products offering a personalized, made-to-order touch. Makers of luxury products are finding growth through adapting to varied cultures, tastes and preferences, and by customizing for specific niche consumer segments.

Within a single generation China has emerged as the third most important customer base for the global luxury goods industry.Today, the country’s growing consumer class accounts for 12% of total sales of the biggest brands.

For this reason, IESE has decided to organize its 10th Luxury Brand Forum at Shangai with CEIBS and Fondazione Italia Cina.

The world’s luxury industry leaders are now competing to strengthen their premium brands and win-over increasingly fickle consumers in the key international markets as well as in the vast but volatile China market. Meanwhile, emerging Chinese competitors are making headway in both the domestic and global markets. Attend the 1st Annual Luxury Brand Forum for your front-row seat at a dialogue between some of the world’s most influential trend-setters for this industry. Expect to hear a frank and informed discussion of the critical challenges facing this sector, as well as proposed solutions.

Simultaneous translation provided

Friday, April 18

Session 1: Winning Chinese consumers

10:15 – 10:40	Ermenegildo Zegna: A truly global company	Paolo Zegna President of Ermenegildo Zegna Holditalia SpA
10:40 – 11:00	Q & A (Moderator)	Prof. Pedro Nueno, IESE Executive President of CEIBS
11:00 – 11:15	Break

Session 2: Cultures, tastes and preferences

11:15 – 11:40	Entrepreneurship in jewellery sector	Rosa and Salvador Tous Co-Presidents of Tous
11:40 – 12:05	Wine: tradition and business	Miguel Torres President of Torres
12:05 – 12:35	Q & A (Moderator)	Covadonga O'Shea President of ISEM
12:35 – 13.40	Lunch

Session 3: Creativity and Luxury Brands

13:40 - 14:05	Haute Couture as laboratory of ideas	Princess Béatrice d' Orléans, International Advisor, Dior Couture
14:05 – 14:30	From media to business	Yue-Sai Kan, Honorary Vice-Chairman of L'Oréal China
14:30 – 14:55	Art, design and fashion	Agatha Ruiz de la Prada and Fernando Aguirre, Designer and General Manager of Agatha Ruiz de la Prada
14:55 – 15:25	Q & A (Moderator)	Prof. Pedro Nueno, IESE Executive President of CEIBS
15:25 – 15:55	Coffee Break

Session 4: World Fashion Centers

15:55 – 16:20	Experience from the craddle of luxury tailor made	Gianluca -Isaia, Vice-President, ISAIA
16:20 – 16:45	Learning from Milan as a world fashion capital	Mario Boselli President of Camera Nazionale della Moda Italiana
16:45 – 17:15	Q & A (Moderator)	Prof. Pedro Nueno, IESE Executive President of CEIBS
18:30	Welcome Dinner	Shangri-La Hotel

Saturday, April 19

Session 5: A perspective from China

8:30 – 9:00	Registration	CEIBS Shanghai Petrochemical Auditorium
9:00 – 9:20	The Development Road of Independent Brands in China	Hua Xia President of EVE Enterprises Group
9:20 - 9:40	A multi-brand Chinese Company	Zheng Yonggang President of Shanshan group
9:40 - 10:00	Q & A (Moderator)	Jan Borgonjon President of InterChina Consulting
10:10 : 10:20	Coffee Break

Session 6:  Management and communication

10:20 – 10:40	Luxury Brand Management	Prof. Michel Chevalier, Paris Dauphine University Partner and Manager EIM París and Shanghai
10:40 – 11: 00	Creating Brand Awareness in Chinese Market	Sheena Jeng, CEO of Publicis China
11:00 – 11:20	Q & A (Moderator)	Thomas Rosenthal Head of Marketing and Research of Fondazione Italia Cina
11:20 – 11: 35	Break

Session 7:  Trends from architecture

11:35 – 12:00	Culture, values and  luxury	Augusto Cagnardi, CEO Gregotti Associati International
12:00 – 12: 15	Closing address	Prof. Pedro Nueno, IESE, Executive President of CEIBS

1995 “The Luxury Brand Sector”

1997 “Creativity, Communication and Internationalization”

2000 “Design and Prestige: Differentiating Luxury Brands”

2001 “Creativity, Innovation and Prestige”

2002 “The Prestige Goods Sector in a Process of Reflection”

2004 “Reformulating Strategies”

2005 “Growth: Innovation and Creativity”

2006 “Prestige in the Global Context”

2007 "Innovation and Growth in the Luxury"