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Barcelona, April 14, 2010
Introduction
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Program
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Who should attend?
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Directors
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Previous Meetings
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Sponsors
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Collaborator:
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Introduction
The prestige industry is in a continual process of reinvention to meet consumers´expectations and bring greater value to them. In this meeting we will reflect and discuss about strategic decisions that may help us to increase the value of our brands in the future. The meeting aims to provide an opportunity to reflect on and discuss those strategies for the future. Program
| 08:30 - 09:00 | Registration of participants and distribution of conference materials
| | 09:00 - 10:00 | Opening Sesion
Prof. Pedro Nueno, IESE
A Global Outlook
The prestige industry seems to be going through a transition period. The internet is impacting business and consumer preferences appear be evolving toward new paradigms. What is happening? Where the industry is heading?.
- Prof. Pedro Nueno, IESE
Fashion: Looking for Value
Several companies define innovative strategies to capture market value.
- Antonio De Matteis, President, Kiton
Moderator: Prof. Pedro Nueno,IESE
| | 10:00 - 10:45 | Coffee-Break
| | 10:45 - 11:45 | The Value of Prestige
The evolution of the value of prestige brands and relevant criteria when investing in the prestige sector.
- Julio Babecki, General Manager, L Capital Art and Prestige
Drawing on art as a source of value for the prestige sector.
- Joan Manuel Sevillano, General Manager, Fundación Gala - Salvador Dalí Moderator: Prof. Pedro Nueno,IESE
| | 11:45 - 12:00 | Break
| | 12:00 - 13:30 | Prestige in the Resort Industry
Refocusing on Markets of Higher Value. - Borja Goday, Managing Director, Sotogrande Imagine. Integrate. Innovate
Expanding by moving brands into new geographies and the best retail opportunities, and developing must-have products. The consumer at the centre of thinking.
- Raffaella Cornaggia, Marketing Director EMEA, Estée Lauder
Strategic Brand Content in the Prestige Industry
Internet and new media are increasing their role in the communication, distribution and retailing of prestige brands. Bringing media best practices to the prestige industry.
- Pascal Somarriba, President, Via Alternativa
Moderator: Rosa M. Fité, IESE
| | 13:30 - 13:45 | Break
| | 13:45 - 14:15 | New Opportunities
Introducing elements of exclusivity into the well-branded fashion collection.
- Andrea Baldo, General Manager, Diesel Black Gold Division Moderator: Prof. Fabrizio Ferraro, IESE
| | 14:15 -15:30 | Lunch
| | 15:30 - 16:30 | Innovating in Fine Jewelry
Improving shopping experiences through aesthetics, design and architecture.
- Emiliano Suárez, Managing Partner, Joyería Suárez Selling Fashion and Prestige in and from Barcelona
Tradition, combined with creativity, and attention to the best quality.
- Luis Sans, President, Santa Eulalia. Moderator: Rosa M. Fité, IESE
| | 16:30 - 17:00 | New Retail Concepts
The global internet retailing partner for leading fashion and design brands.
- Alberto Grignolo, Commercial Director, Yoox Group
Moderator: Prof. Pedro Nueno, IESE
| | 17:00 - 17:15 | Closing Session
Prof. Pedro Nueno, IESE
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For an updated program, visit our website: www.iese.edu/prestige2010 Who should attend?
The meeting is designed for entrepreneurs and senior excecutives of the luxury industry and companies offering prestige products and services that are recognozed for their quality, design, image and exclusivity.
Directors
 | Prof. Pedro Nueno
Professor of Entrepreneurship, IESE
Holder of the Bertrán Foundation Chair of Entrepreneurship
President, China Europe International Business School (CEIBS), Shanghai
Doctor of Business Administration, Harvard University
|  | Rosa M. Fité
Entrepreneurship, IESE
Research Associate, IESE
MBA, IESE.
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Previous Meetings
2009 - "Responding to the Crisis"
2008 - “Winning Consumers with Luxury as a Value-Added Service“
2007 - “Innovation and Growth in the Luxury Industry“
2006 - “Prestige in the Global Context”
2005 - “Growth: Innovation and Creativity”
2004 - “Reformulating Strategies”
2002 - “The Prestige Goods Sector in a Process of Reflection”
2001 - “Creativity, Innovation and Prestige”
2000 - “Design and Prestige: Differentiating Luxury Brands”
1997 - “Creativity, Communication and Internationalization”
1995 - “The Luxury Brand Sector” Sponsors
Collaborator:
Technical Note
Image provided courtesy of the Fundación Gala - Salvador Dalí
Study for “El Ojo del Tiempo,” gift of:
Study for the jewelry “El Ojo del Tiempo,” “El Corazón de Granada”
“El Corazón del Panal de Miel” and “El Collar del Árbol de la Vida,” 1949
Pencil and watercolor / construction paper
Measurements: 33.80 cm. x 23.80 cm. |
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