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Madrid, June 20-21, 2012
INTRODUCTION
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WORK PLAN
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ACADEMIC DIRECTORS
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THEMES OF PREVIOUS EDITIONS
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WITH THE COLLABORATION AND SUPPORT OF
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INTRODUCTION
The increasing connectivity compounded with the innovative drive associated to Information Society and facilitated by the fast technological evolution are changing Society, transforming individual and collective habits, creating multiple business opportunities and rapidly changing our economic and social landscape. Contrary to many other rapid transformations this time the individual has domestic access to better technological tools than the ones offer professionally. It is then a user push tremendous transformation.
We have identified four fundamental dimensions in this transformation: Mobility, Social, Cloud and Big Data. Of course these are not independent orthogonal dimensions but they are helpful, in spite of multiple interactions, to understand the type, the level and degree of transformation, as well and more important the impact on business and employment.
Mobility does not need much explanation as we want connectivity everywhere and at every moment, and of course broad band. Social is also clear as we want connectivity with friends, family, clients, collaborators,... to be able to interact, share, do business...
Mobility and social interaction get strength thanks to the cloud where we can have our data, information, applications,... A world accessible everywhere form every dispositive. And this generates millions of information units (Big Data), usually unstructured, that we need to learn to use to personalize, to make better decisions, to make the right offers, to increase our efficiency, etc. Joining these four elements the transformation is evident nad the end result is a true information society.
In the difficult time our World is living through this new information society brings new hopes of transformation, new unexploited opportunities, new business models, new employment opportunities, and new ways to cut expenses without compromising the welfare state. The potential contributions of information technologies to efficiency, rationalization, growth and employment are a new hope we cannot leave aside.
In this 18th Telecom and Information Society Industry Meeting we would like to work with all agents in the broad sector in the study of these opportunities, in how the new information society will shape up and what new business models will emerge. It is a step towards recovering the optimism lost in last years of continuous crisis.
The different blocks in the meeting will focus on the fours highlighted dimensions and we will complement our academic analysis with the political and industrial representation of the all agents involved in this great transformation. All together we share a big responsibility to make a better future possible for all citizens and we should endure in this challenge. WORK PLAN
- Wednesday, June 20 8:30 - 9:00 | Reception of participants and welcome coffee | 9:00 - 9:45 | Opening session: IT and the Economic Recovery | | - Víctor Calvo-Sotelo, Secretary of State for Telecommunications and the Information Society
- Prof. Joan Enric Ricart, Academic Director of the Meeting, IESE
- Prof. Josep Valor, Academic Director of the Meeting, IESE | 9:45 - 10:45 | The Social Transformation and Economic Recovery | | Moderator: Prof. Joan E. Ricart, IESE
The impact of the Mobile World Capital
- Agustín Cordón, CEO, Fira de Barcelona and President, Mobile World Capital Barcelona Foundation Executive Committee City transformations thanks to ICT
- Pedro Luis Calvo Poch, Economy, Employment and Citizen Participation Delegate, Madrid City Hall | 10:45 - 11:15 | Coffee break | 11:15 - 12:30 | Emerging Business Models (I)
Panel: Customization | | | Moderator: Antoni Ibañez, Founding Partner, NAE
The Rise of People: Beyond the Consumerization of ICTs
- Prof. Sandra Sieber, IESE
The Customization of Mobile Marketing and Mobile Commerce
- Ángel López, Postdoctoral Researcher at Public-Private Sector Research Center, IESE | | 12:45 - 13:00 | Break | 13:15 - 14:45 | Smart Cities
Panel: The Challenge of Cities | | Moderator: Prof. Joan E. Ricart, IESE
- Ginés Alarcón, Managing Director, Mobile World Capital Barcelona
- Kamal M. Bherwani, CDO, Prisa Group
- Manel Sanromà, CIO, Barcelona City Council
- Tobías Martínez, Managing Director, Abertis Telecom
- Íñigo de la Serna, Mayor of Santander | 14:45 - 16:00 | Lunch | 16:15 - 17:15 | Emerging Business Models (II)
Panel: Exploiting the Cloud | | | Moderator and speaker: Prof. Josep Valor, IESE
Cloud technology is becoming a major feasible alternative to investments in infrastructure and traditional outsourcing in small and large companies. This session will address the impact of the cloud philosophy by analyzing two completely different examples: the Kindle Fire from Amazon and the human cloud. The Human Cloud: Providing Shared Services
- Prof. Evgeny Káganer, IESE
The Kindle Fire Business Model
- Prof. Josep Valor, IESE | | 17:15 - 17:30 | Pausa | 17:30 - 19:00 | Industry Perspective
Panel: Emerging Business Models and Job Creation | | Moderator: Prof. Joan E. Ricart, IESE
This session will allow leading technology companies to present their model of the information society thanks to the transformation created by new technologies, with emphasis placed on the opportunities for creating new business and therefore new jobs.
- Laureano González Cabezas, Managing Director EMEA South, Cisco Systems
- Luis Sahún, Managing Director, SES Astra Ibérica
- Rosendo Urbán, Managing Director Spain Local Customers, Ericsson |
- Thursday, June 21 09:15 - 10:30 | Emerging Business Models (III)
Panel: Mobile Payment | | Moderator: Prof. Eduard Calvo, IESE
- Daniel Espolita, Mobile, Contactless and Innovation Strategy, Visa Europe
- Jaime Grau, Director Business Development of Financial Services Global Unit, Telefonica Digital
- Jordi Guaus, Mobile Services Product Manager, Caixabank | 10:30 - 11:45 | e-Health
Panel: The Revolution in the World of Health | | Moderator: Prof. Josep Valor, IESE
- Alicia Calvo, Director of Innovation, Orange
- Óscar Gómez García, e-health Product Director, Telefónica
- Virginia Guerrero, Head of Business Development and Set-up, Strategy Area,Vodafone | | 11:45 - 12:15 | Coffee break | 12:15 - 13:45 | The Digital World
Panel: The Development of a Digital World | | Moderator: Hildur Eir Jonsdottir, Partner, Ernst & Young The Industry Meeting will end with an extensive debate on the role of operators and content in the development of the digital world, a recurring topic in meetings of this kind. What opportunities are emerging? Who is in the best position to exploit them? How do these companies view their strategy in the development of the digital world?
- Fernando Ballestero, General Secretary, Orange
- Enrique Carrascal, Director of Operators and Regulation, Telefónica España
- Víctor Manuel Guerrero, Business and Wholesale General Chief, Ono
- Gabriel Míguez, Managing Director of Institutional Relations and Strategic Business Development, Yoigo
- José Romero, Director of Communication and Sustainability, Vodafone España | 13:45 - 14:00 | Closing session | | | |
ACADEMIC DIRECTORS
Prof. Joan Enric Ricart
Professor of Strategic Management, IESE
Carl Schroder Chair on Strategic Management, IESE
Doctor of Philosophy (Managerial Economics), Northwestern University
Ph.D. in Industrial Engineering, Universitat Politècnica de Catalunya | Prof. Josep Valor
Professor of Information Systems, IESE
Doctor of Philosophy (Operations Research), Massachusetts Institute of Technology
Doctor of Sciences in Medical Engineering, Harvard/MIT Division of Health Sciences and Technology |
THEMES OF PREVIOUS EDITIONS
- 2011 - Breaking the commoditization cycle
- 2010 - The audiovisual revolution impact
- 2009 - Looking at the future beyond the current crisis
- 2008 - New business models in the industry
- 2007 - The future of the industry at debate
- 2006 - Looking into the future with critical optimism
- 2005 - Revolution in the business models: Voice over IP, Digital TV
- 2003 - New business models
- 2002 - The way out of the crisis
- 1999 - Strategies to compete in an unregulated industry
WITH THE COLLABORATION AND SUPPORT OF
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