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Barcelona, May 10, 2011
Introduction|
Program|
Who should attend|
Directors|
Collaborators|
Previous Meetings|
Recent Guest Speakers|
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Introduction
The prestige brands sector is growing globally, but its geography has changed. China has now overtaken traditional markets. European companies, regardless of size, have to conquer consumers from distant markets by operating with them directly and or along tourist and hub routes. Employing the latest communication technologies and establishing suitable investment strategies is fundamental. The industry is gaining attractiveness for investors. However the race for growth will require bigger efforts. Consequently consolidation and concentration seem unavoidable.
Program
| 8:30 - 9:00 | Registration and Distribution of Conference Materials | | 9:00 - 9:30 | Opening Session
Prof. Pedro Nueno, IESE
A Global Economic Outlook and Future Perspectives for the Prestige Industry
Prof. Pedro Videla, IESE
| | 9:30 - 10:45 | The European Market
Despite the economic environment there are still consumers for prestige brands in Europe.
Jean-Christophe Jourde, Vice President General Manager, Estée Lauder Companies Europe The Point of View of an Independent Jeweller
Jeweller of jewellers with presence in more than 40 countries worldwide. Introducing social values.
Nathalie Guedj, CEO, Carrera y Carrera
Carmen Sáenz Varona, Brand Vice President, Carrera y Carrera
Moderator: Prof. Pedro Nueno, IESE
| | 10:45 - 11:15 | Coffee Break
| 11:15 - 12:15 | Prestige Consumption along Tourist and Hub Routes
How to attract consumers and to get penetration in China?
Pier Luigi Foschi, Chairman and CEO, Costa Crociere SPA Prestige Strategies for the Wine Sector
Reflections and key drivers to establish prestige brands in the wine sector.
Xavier Ybargüengoitia, President Estates & Wines, LVMH Group
Moderator: Prof. Fabrizio Ferraro, IESE
| | 12:15 - 12:30 | Break
| | 12:30 - 14:00 | The Outlook, Opportunities and Challenges of the China Prestige Sector
Alexandre Quirici, Partner – Europe, IDG Capital Partners
The China Prestige Market : drivers and cases of success
Sophie Jiang, CEO, E&A Communications, China
Investing in the Prestige Industry
Strategies of a leading private equity fund in Asia. New investments and internalization of funded companies
Julio Babecki, Managing Director, L CAPITAL Equity Advisors
Moderator: Prof. Pinar Ozcan, IESE
| | 14:00 - 15:15 | Lunch | | 15:15 - 16:15 | Niche Opportunities
Exclusivity and entrepreneurship in the interior design sector
Pablo Aranguren, Export and Communication Director de Exportación y Comunicación, BECARA
José María Milá, Vice-President, Santa & Cole
Moderator: Prof. Fabrizio Ferraro, IESE | | 16:15 - 17:15 | Perspectives for Future M&A Activity
Financial requirements for expansion, growth and retail development
Pierre Mallevays, Founder and Managing Partner, Savigny Partners
Moderator: Prof. Pedro Nueno, IESE Supporting Luxury Brands
Connecting with the Aspirational Luxury Tourism Market
Michael Goldenberg, Corporate Director, Value Retail Group
Moderator: Prof. Pedro Nueno, IESE | | 17:15 | Conclusions and Closing Session
Prof. Fabrizio Ferraro, IESE
Prof. Pedro Nueno, IESE |
Who should attend
The meeting is designed for entrepreneurs and senior executives of the luxury industry and companies offering prestige products and services that are recognized for their quality, design, image and exclusivity.
Directors
| Prof. Pedro Nueno
Professor of Entrepreneurship, IESE
Holder of the Bertrán Foundation Chair of Entrepreneurship
President, China Europe International Business School (CEIBS), Shanghai
Doctor of Business Administration, Harvard University
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| Rosa M. Fité
Entrepreneurship, IESE
Research Associate, IESE
MBA, IESE |
Collaborators
Previous Meetings
2010 "Reinventing Prestige"
2009 "Responding to the Crisis"
2008 "Winning Consumers with Luxury as a Value-Added Service"
2007 "Innovation and Growth in the Luxury Industry"
2006 “Prestige in the Global Context”
2005 “Growth: Innovation and Creativity”
2004 “Reformulating Strategies”
2002 “The Prestige Goods Sector in a Process of Reflection”
2001 “Creativity, Innovation, and Prestige”
2000 “Design and Prestige: Differentiating Luxury Brands”
1997 “Creativity, Communication and Internationalization”
1995 “The Luxury Brand Sector”
Recent Guest Speakers
Julio Babecki, General Manager, L Capital
Andrea Baldo, General Manager, Diesel Black Gold Division
Raffaella Cornaggia, Marketing Director EMEA, Estée Lauder
Borja Goday, Managing Director, Sotogrande
Antonio De Matteis, President, Kiton
Luis Sans, President, Santa Eulalia
Joan Manuel Sevillano, General Manager, Fundación Gala - Salvador Dalí
Pascal Somarriba, President, Via Alternativa
Emiliano Suárez, Managing Partner, Joyería Suárez ©Ramón Casas Carbó, Figura femenina, Fundación Manuel Rocamora Gracias, 1900
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