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Industry Meetings Español 
IESE, Business School


24th Meeting of the Automotive Sector

The Automotive Industry in 2020


Barcelona, 24-25 November, 2009.



Working Plan

Who should attend


The themes of our previous meetings were:

With the collaboration of:

Media Sponsors


The automotive industry is going through extremely difficult circumstances. However, the sector is demonstrating once again a certain capacity for regeneration, despite the current outlook. As the industry overcomes the current crisis, innovation will bring new benefits and formats to products, as well as to the industry itself. Additional developments include the growth of emerging markets, the appearance of new potential areas as the Mediterranean basin and the appearance of new sectors such as electric and hybrid cars. How should the automotive firm of 2020 be? 


Working Plan

Tuesday, November 24, 2009

8:30 - 9:00

 Registration and distribution of conference materials

9:00 - 9:15

Opening Session 
- Juan Llorens and Prof. Pedro Nueno, Chairmen

 9:15 - 10:00

 Manufacturing Cars in Spain I
The automotive industry´s efforts to maintain manufacturing in Spain calls for clear support that responds to the sector’s needs.
- José Manuel Machado, Chairman and CEO, Ford Spain
Moderator: Prof. Pedro Nueno, IESE 


 10:00 - 11:15

A Market Outlook
Western markets react to sales incentives, while India and China continue to grow.
- Jan Borgonjon, President, Interchina Consulting
- Dr. Rainer Mathes, President, Prime Research
Moderator: Juan Llorens, IESE 

11:15 - 11:45

 Coffee- Break

11:45 - 13:30

The European Industry
An expert vision and some examples of restructuring processes in Europe. The industry aims for continuity and post-sales business plays a key role.
-Dr. Bernd Gottschalk, Former President, German Association of the Automotive Industry (VDA)
- Francisco Pérez Salinas, After-Sales Director, SEAT
- Richard Viereckl, Partner, Management Engineers GmbH + Co.KG
Moderator: Prof. Pedro Nueno, IESE 


13:30 - 13:45


13:45 - 14:30

After profitability adjustment. Positive perspectives for profits in the European industry.    
- Marçal Farreras, General Manager, SEAT
Moderator: Prof. Pedro Nueno, IESE

14:30 - 16:00


16:00 - 17:45

Technologies and Innovation of Future
Numerous innovations introduced by companies seek to bring new benefits and formats to products and the industry itself. Electric cars and waste management are only some examples.
-Vicenç Aguilera, CEO, Ficosa Tecnology 
- Kevin Gaskell, President, EurotaxGlass’s International
Moderator: Michael van der Sande, Former Senior Vice-President, Global Sales, Marketing and Service, Tesla Motors
- Dr.Hans-Ulrich Lindner, Senior Vice President Electrical /Electronics, Software and Interiors, BMW Group
Moderator: Prof. Pedro Nueno, IESE

17:45- 18:30

Frequent pariticipant in these meettings, with a deep knowledge about the sector, he is going to share with us his vision of the present situation.
- Juan Antonio Fernández de Sevilla, Former President, Renault Spain
Moderator, Prof Pedro Nueno, IESE



 IESE - Autorevista Cocktail Reception and Dinner
19th Awards Ceremony for Manager of the Year in the Automotive Industry. Hotel Rey Juan Carlos I (Please confirm attendance with Events Department: Tel: +34 91 297 20 00/ 35 or e-mail: eventos@tecnipublicaciones.com)

Wednesday, November 25, 2009

9:00 - 10:00

The ANFAC  perspective
The industry contribution´s to the Spanish economy and competitiveness.
- Francisco Javier García Sanz, President, ANFAC
Moderator: Prof. Pedro Nueno, IESE

10:00 - 10:30

Coffe - Break

10:30- 12:30

The Challenges of the Distribution in the Next Decade
The perspective of brands, distributors and dealership networks
- Fernando D'Ornellas, President, Berge Automoción
- Jan-Henrik Lafrentz , Executive Vice President, Sales and Marketing, Member of the Board of Directors, SEAT
- Rafael Prieto, Managing Director, Peugeot Spain
- Antonio Romero, President, Faconauto
Moderator: Juan José Díaz Ruiz, CEO, Ruiz and Partners

12:30 - 12:45


12:45 - 13:30 

Car executives should prioritize profits from market share.
- Walter Friederichs, Global Leader of the Automotive Practice, Russell Reynolds Associates
Moderator: Prof. Pedro Nueno, IESE

13:30 - 14:45

People of the Industry
The contributions and the sacrifices of many different people are making industry recovery possible
- Matías Carnero, Deputy Secretary ,General Secretary UGT, Catalonia
- Javier Pacheco, General Secretary of the Industry Federation, CCOO Catalonia
- Ramón Paredes, Vice President Human Resources, SEAT
Moderator:  Juan LLorens

14:45 - 16:15


16:15 - 17:00

Manufacturing Cars in Spain II
The automotive industry´s efforts to maintain manufacturing in Spain calls for clear support that responds to the sector’s needs.
- Fumiaki Matsumoto, Managing Director, Nissan Spain
Moderator: Prof. Pedro Nueno, IESE 

17:00 - 17:15 



 17:15 - 18:00

 The Future of Spain´s Involvement in the Automotive Sector
A brand strongly investing in innovation in Spain
- James Muir, President, SEAT
Moderator: Prof. Pedro Nueno, IESE 


18:00- 18:15 

- Juan Llorens and Prof. Pedro Nueno, Chairmen 



Closing Session
- José Montilla, President, Government of Catalonia
- Juan Llorens and Prof. Pedro Nueno, Chairmen 


Who should attend

The meeting aimed at presidents, CEO, general managers and senior executives from automotive sector companies and other professionals with interests in the industry



Juan Llorens
Pedro Nueno


The themes of our previous meetings were:

2008 "The Automotive Industry in the 2010´s: The Critical Decade?"
2007"Managing global uncertainty"
2006 "Sustainability of the Automotive Industry in Europe"
2005 "Competition and Cooperation"
2004 "Back to Basics"
2003 "Looking to the Future with Imagination"
2002 "Competing Out of Confusion"
2001 "Tightening the Screws"
2000 "Consequences of Consolidation"
1999 "Gods, Tombs, Brands and Experts"
1998 "Another Call for Attention"
1997 "Entering the 21st Century: the New Trends"
1996 "East and West, the Challenge for Europe"
1995 "Balance, Present and Future"
1994 "How to Face the Recovery?"
1993 "Where are we Going?"
1992 "The End/Beginning of the Countdown"
"Building Up from the Crisis"
1990 "Learning Organizations, Change and Innovation. Routines of the 90’s"
1989 "A Call for Attention"
"Towards 1992: Single Market Consolidation"
1987 "The Value-Added Chain in the Automotive Sector"
1986 "The Future of the Automotive Sector"



With the collaboration of:

Logo CarfaxAutomanager2009 stafundación.jpg

Media Sponsors

 auto.jpgLa vanguardia


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Dates and Location

24 - 25 November 2009
IESE, Barcelona
Av. Pearson, 21
08034 Barcelona

Free parking  will be provided for all the participants at the new campus: Av. Pearson, 28 . Access through C/Arnús i de Garí, 3-7

Registration Fee

-General:                2.200 €
- IESE Alumni
  (10% dct.):            1.980 €
- IESE Members and
  Supporting Companies
  (30% dct.):            1.540 €

Fee includes lunches and material.

Payment must be made prior to program attendance.

Registration Deadline

November, 17, 2009

Places are limited and aplications are processed in strict order of receipt.

Further Information

IESE Barcelona
Dpto. Seminarios
Tel.: 93 253 42 00
Fax: 93 253 43 43
Other pograms
Other Executive Programs

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Barcelona (+34) 93 253 42 00
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