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Barcelona, 24-25 November, 2009.
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Introduction
The automotive industry is going through extremely difficult circumstances. However, the sector is demonstrating once again a certain capacity for regeneration, despite the current outlook. As the industry overcomes the current crisis, innovation will bring new benefits and formats to products, as well as to the industry itself. Additional developments include the growth of emerging markets, the appearance of new potential areas as the Mediterranean basin and the appearance of new sectors such as electric and hybrid cars. How should the automotive firm of 2020 be?
Working Plan
Tuesday, November 24, 2009 | 8:30 - 9:00 | Registration and distribution of conference materials
| | 9:00 - 9:15 | Opening Session
- Juan Llorens and Prof. Pedro Nueno, Chairmen
| | 9:15 - 10:00 | Manufacturing Cars in Spain I
The automotive industry´s efforts to maintain manufacturing in Spain calls for clear support that responds to the sector’s needs.
- José Manuel Machado, Chairman and CEO, Ford Spain
Moderator: Prof. Pedro Nueno, IESE | | 10:00 - 11:15 | A Market Outlook
Western markets react to sales incentives, while India and China continue to grow.
- Jan Borgonjon, President, Interchina Consulting
- Dr. Rainer Mathes, President, Prime Research
Moderator: Prof. Pedro Nueno, IESE
| | 11:15 - 11:45 | Coffee- Break
| | 11:45 - 13:15 | The European Industry
An expert vision and some examples of restructuring processes in Europe. The industry aims for continuity and post-sales business plays a key role.
-Dr. Bernd Gottschalk, Former President, German Association of the Automotive Industry (VDA)
- Francisco Pérez Salinas, After-Sales Director, SEAT
- Richard Viereckl, Partner, Management Engineers GmbH + Co.KG
Moderator: Prof. Pedro Nueno, IESE
| | 13:15 - 13:30 | Break
| | 13:30 - 14:45 | Profitability
After profitability adjustment. Positive perspectives for profits in the European industry.
- Marçal Farreras, General Manager, SEAT
- Max Warburton, Senior Research Analyst, European Autos, Sanford D. Bernstein
Moderator: Prof. Pedro Nueno, IESE
| | 14:45 - 16:15 | Lunch
| | 16:15 - 17:45 | Technologies and Innovation of Future
Numerous innovations introduced by companies seek to bring new benefits and formats to products and the industry itself. Electric cars and waste management are only some examples.
-Vicenç Aguilera, Gerneral Director, Renault Spain
- Kevin Gaskell, President, EurotaxGlass’s International
- Dr.Hans-Ulrich Lindner, Senior Vice President Electrical /Electronics, Software and Interiors, BMW Group
Moderator: Michael van der Sande, Former Senior Vice-President, Global Sales, Marketing and Service, Tesla Motors | | 17:45- 18:30 | Interview
Frequent pariticipant to these meettings, with a deep knowledge about the sector, he is going to share with us his vision of the present situation.
- Juan Antonio Fernández de Sevilla, Former President, Renault Spain
Moderator, Prof Pedro Nueno, IESE | | | | | 20:00 | IESE - Autorevista Cocktail Reception and Dinner
19th Awards Ceremony for Manager of the Year in the Automotive Industry. Hotel Rey Juan Carlos I (Please confirm attendance with Events Department: Tel: +34 91 297 20 00/ 35 or e-mail: eventos@tecnipublicaciones.com) |
Wednesday, November 25, 2009 | 9:00 - 10:00 | The ANFAC perspective
The industry contribution´s to the Spanish economy and competitiveness.
- Francisco Javier García Sanz, President, ANFAC
Moderator: Prof. Pedro Nueno, IESE
| | 10:00 - 10:30 | Coffe - Break
| | 10:30- 12:30 | The Challenges of the Distribution in the Next Decade
The perspective of brands, distributors and dealership networks
- Fernando D'Ornellas, President, Berge Automoción
- Jan-Henrik Lafrentz , Executive Vice President, Sales and Marketing, Member of the Board of Directors, SEAT
- Rafael Prieto, Managing Director, Peugeot Spain
- Antonio Romero, President, Faconauto
Moderator: Juan José Díaz Ruiz, CEO, Ruiz and Partners
| | 12:30 - 12:45 | Break
| | 12:45 - 13:30 | Management
Car executives should prioritize profits from market share.
- Walter Friederichs, Global Leader of the Automotive Practice, Russell Reynolds Associates
Moderator: Prof. Pedro Nueno, IESE
| | 13:30 - 14:45 | People of the Industry
The contributions and the sacrifices of many different people are making industry recovery possible
- Matías Carnero, Deputy Secretary ,General Secretary UGT, Catalonia
- Javier Pacheco, General Secretary of the Industry Federation, CCOO Catalonia
- Ramón Paredes, Vice President Human Resources, SEAT
Moderator: Juan LLorens
| | 14:45 - 16:15 | Lunch
| | 16:15 - 17:00 | Manufacturing Cars in Spain II
The automotive industry´s efforts to maintain manufacturing in Spain calls for clear support that responds to the sector’s needs.
- Fumiaki Matsumoto, Managing Director, Nissan Spain
Moderator: Prof. Pedro Nueno, IESE
| | 17:00 - 17:15 | Break | | 17:15 - 18:00 | The Future of Spain´s Involvement in the Automotive Sector
A brand strongly investing in innovation in Spain
- James Muir, President, SEAT
Moderator: Prof. Pedro Nueno, IESE | | 18:00- 18:15 | Conclusions
- Juan Llorens and Prof. Pedro Nueno, Chairmen | | 18:15 | Closing Session
- José Montilla, President, Generalitat de Catalunya
- Juan Llorens and Prof. Pedro Nueno, Chairmen |
Who should attend
The meeting aimed at presidents, CEO, general managers and senior executives from automotive sector companies and other professionals with interests in the industry
Chairmen
The themes of our previous meetings were:
2008 "The Automotive Industry in the 2010´s: The Critical Decade?"
2007"Managing global uncertainty"
2006 "Sustainability of the Automotive Industry in Europe"
2005 "Competition and Cooperation"
2004 "Back to Basics"
2003 "Looking to the Future with Imagination"
2002 "Competing Out of Confusion"
2001 "Tightening the Screws"
2000 "Consequences of Consolidation"
1999 "Gods, Tombs, Brands and Experts"
1998 "Another Call for Attention"
1997 "Entering the 21st Century: the New Trends"
1996 "East and West, the Challenge for Europe"
1995 "Balance, Present and Future"
1994 "How to Face the Recovery?"
1993 "Where are we Going?"
1992 "The End/Beginning of the Countdown"
1991 "Building Up from the Crisis"
1990 "Learning Organizations, Change and Innovation. Routines of the 90’s"
1989 "A Call for Attention"
1988 "Towards 1992: Single Market Consolidation"
1987 "The Value-Added Chain in the Automotive Sector"
1986 "The Future of the Automotive Sector"
With the collaboration of:
Media Sponsors
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