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Barcelona, May 21-23, 2012

Barcelona, May, 21 - 23, 2012
IESE Business School - Barcelona Campus
c/Arnús i de Garí, 3-7
08034 Barcelona
Spain
Tel.: +34 93 253 42 00
Fax: +34 93 253 43 43
IESE's new building has parking facilities. Free parking will be provided for all participants at the new campus at Av. Pearson 28. Access through Arnús i de Garí, 3-7.
Fee includes lunches and material. Payment must be made prior to Program attendance
Places are limited and will be filled in strict order of registration. Application deadline in Barcelona: 30th April, 2012
M. Isabel de Muller
Short Focused Program Director
Executive Education
IESE Business School
How should you respond to healthcare market challenges of reduced financial resources and shifts in decision makers? Can you improve your ability to manage health innovations in times of high uncertainty, especially in the context of flexible R&D? How do I lead bottom-up innovations and collaborate with the extended research community? How can companies identify business opportunities in the public-private interface? What can we do to respond to the changing needs of patients, end users and health systems in general? Recent years have seen the health sector facing mounting challenges: budgetary pressures, rising patient expectations and short-focused political involvement. With changes in who the decision makers are, the fact that physicians no longer control prescriptions, and with regulatory agencies and health authorities taking greater control, hospitals are sometimes seen as fulfilling a facilitator role. This shift in decision makers has been accompanied by rapid developments in technology that are likely to be outdated within a few years. This has meant that innovation has to be managed in a context of high uncertainty and risk. In other words, innovations need to fit in the context where they can be used.
As a result, some interesting responses are being developed by directly addressing all these challenges. For example, hospitals are increasingly looking for ways to ensure proper technology assessment, which is a source of rich and growing knowledge and evidence. Innovations addressing efficiency concerns are morereadily taken up by the sector, while patient involvement is becoming a factor insuccessful innovation.
The program Challenges in the European Healthcare Market: Winning Through Innovation is designed to provide ideas and tools to better respond to the opportunities arising in this sector and to build on the sector’s innovative strengths.
You will review frameworks that improve how you manage the interface between the industry and the health sector, learn from best practices and identify opportunities for learning between different health-related technologies: pharma, biotech, medical devices and IT. The program will provide keys for understanding the altered innovation paradigm: how to fit promising bottom-up ideas into well-defined company strategies, and how to navigate in the increasingly diverse research community of public and private players. The program will explore recent examples of successful joint ventures and collaboration with end users such as physicians and patients.
• Gain insights into the health sector industry interface: what the latest advancements are in this very creative sector and how to address the increasingly diverse research community
• Obtain a better understanding of the health ecosystem to better generate and take up ideas, foster innovation and create value for patients, physicians and society while positively impacting the bottom line
• A view of the newest theories and trends within health-related industries – creative cultures and new ecosystems
• Create value for patients: implementing innovative strategies
• Learn how to operationalize innovation and reduce lead time to allow for early adoption in navigating the diverse healthcare contexts across Europe
Monday, May 21, 2012
A Vision of the Future of Healthcare Innovation
• New Concepts in Innovation
• Creative Cultures and Stealthstorming: Operating Under the Radar
• Managing Innovation at the Industry- Health Sector Interface
• The Future of Healthcare: A Vision of Technology and Innovation
Tuesday, May 22, 2012
The Tools for Successful Innovation in a Complex Sector
• Developing an Innovation Strategy
• Structuring Sustainable Innovation
• The Tools of Innovation: Processes and Incentives
• Making it Happen: Leading Innovation in Practice
Wednesday, May 23, 2012
Getting It Done: The Correct Implementation of Innovations
• New Models of Innovation: Public-Private Partnerships and Open Innovation
• Navigating the Research Community
• The Innovation Ecosystem: Consumer- and Patient-Oriented Innovation
• Innovators’ Insights
• Panel Discussion: Learning From Successful Experiences
By adopting a very focused approach, the program uses recent, real-life case studies of companies that have been successful at innovating and fostering a creative culture in and beyond their organizations in a very complex sector that is rich in ideas.
The program will review new concepts of innovation, including the vision for technological innovation in a highly creative sector. We will then present a framework for strategy design and implementation, including the tools to operationalize it. You will learn from marketing strategies in other sectors aimed at developing new products, services, solutions and experiences that truly enhance peoples’ lives. Finally, we will bring together innovators from different fields and areas to jointly discuss what it takes to access the innovative European health market.
The program is aimed at presidents, managing directors, CEOs, senior executives and entrepreneurs in the pharmaceutical industry, medical-technology sector and other health-related industries. It will also appeal to those responsible for government healthcare policies and executives at hospitals and healthcare institutions.
The program will also be beneficial to those responsible for innovation and discovery, product and process research and development, clinical development, regulatory affairs, market access strategies, manufacturing, operations, marketing, business development and finance. In order to increase the learning experience, the participation of small teams from the same organization is encouraged.
Magdalene Rosenmöller Antonio Dávila Paddy Miller Jaume Ribera Erich Joachimsthaler
Josep Mª Piqué
Josep M. Piqué main career has been as physician and investigator in the field of digestive diseases, acting as Chief of Gastroenterology Service at Hospital Clínic Barcelona during 10 years. He has published above 250 papers in the topics of gastrointestinal microcirculation, digestive inflammation and cancer. He has acted as member of Research and Telemedicine Committee in World Gastroenterology Organization, and he is current president of Spanish Gastroenterology Foundation. Since 2005 he has been involved in healthcare management as Medical Director and Deputy Managing Director of Hospital Clínic Barcelona before being appointed as CEO in March 2011. From those positions he has been involved in a profound organizational transformation of Hospital Clínic oriented to healthcare process management, research and innovation.
Academic Director
Senior Lecturer of Production, Technology and Operations Management, IESE Business School
Ph.D. in Health Policy, London School of Hygiene and Tropical Medicine, University of London
MBA, IESE Business School
Magdalene Rosenmöller gained valuable executive experience when she worked as a health economist in the World Bank’s Latin American and Caribbean Region for two years. Having frequently served as an expert consultant on different assignments for the European Commission (health
research and health policy) and the European Parliament, she has extensive experience in health policy and health research issues in Europe, particularly within the new Member States. She is currently in charge of the scientific coordination of the EC FP6 SSP research project on
patient mobility in Europe and previously served as expert evaluator in the Innovative Medicine Initiative (IMI).
She is a member of several international organizations, including the European Health Member Association (EHMA), on whose board she served for a period. She is the editor/co-editor of several publications, the most recent being the book Patient Mobility in the European Union. Learning from Experience.
Professor of Entrepreneurship and Accounting and Control, IESE Business School
Ph.D. in Business Administration, Harvard University
MBA, IESE Business School
Prof. Dávila’s teaching and research interests focus on management systems in entrepreneurial firms, new product development and innovation management, and performance measurement.
In 2005, he was awarded IESE’s Research Excellence Award. He was also granted the Ramón y Cajal Scholarship awarded by the Spanish government (2004). Other prizes and awards he has received include the Carlos Cubillo Valverde Accounting Research Paper Award (2003), the Management Accounting Section of the American Accounting Association’s Best Dissertation Runner-Up Award (1999) and the McKinsey Best Paper Award from the Strategic Management Society (1998).
Prof. Dávila is co-author of Making Innovation Work: How to Manage It, Measure It, and Profit from It; and Performance Measurement and Management Control Systems to Implement Strategy. He has also edited a third book, The Creative Enterprise. He has contributed several book chapters and published various research articles in academic journals, including: The Accounting Review, Accounting Organizations and Society, Journal of Accounting and Economics, Research Policy, and Harvard Business Review.
http://blog.iese.edu/davila/
Professor of Managing People in Organizations, IESE Business School
Ph.D. in Management, IESE Business School
Prof. Miller’s main interests lie in the areas of innovation, leadership and organizational change, with a focus on leading change in multinational
organizations. He has more than 20 years of experience teaching leadership and general management courses in senior executive programs.
Prof. Miller has consulted for numerous international firms, including Bulgari, Caterpillar, Henkel, IBM, Lufthansa, Visteon, Volkswagen, Standard Life, Sun Microsystems and the United Nations FAO. In 2006, Prof. Miller was recognized by the American Academy of Management for his work in the field of globally distributed teams.
Professor of Production, Technology and Operations Management, IESE Business School
Ph.D. in Industrial Engineering, Universitat Politècnica de Catalunya
Ph.D. of Philosophy (Industrial and Systems Engineering), University of Florida
Prof. Ribera is the president of the European Operations Management Association and was formerly secretary of the U.S. Operations Management
Association (1992-1997). He serves on the editorial boards of the International Journal of Operations and Production Management and the Harvard Business Review China. Jaume Ribera has been active in consultancy in supply chain management and project management and has extensive experience working with private and public companies in different sectors (textile, pharmaceutical, automotive, electrical
components, etc.).
Jaume Ribera’s areas of interest include: design and improvement of operating systems, management of service operations and health systems operations, China, and project management.
http://blog.iese.edu/jribera/
Is the Founder and Chief Executive Officer of Vivaldi Partners, a global strategy, innovation, and marketing firm with headquarters in New York City. Erich Joachimsthaler was an academic at the University of Southern California, and after finishing his post-doctoral fellowship at Harvard Business School, he joined IESE Business School in Barcelona and later the University of Virginia, Darden School of Business. Joachimsthaler continues to teach executive classes.
He is the author of more than sixty articles on strategy, branding, and marketing in academic and business journals, among which: “Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy” (HBS, 2007) and Coauthor of “Brand Leadership, The Next Level of Brand Revolution” (Free Press 2000).
Chief Executive Officer, Hospital Clínic Barcelona. MD & PhD in Medicine, University of Barcelona. Associate Professor of Medicine University of Barcelona. Visiting Professor University of California Los Angeles (UCLA). Specialist in Gastroenterology.