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Using Projects to Achieve Results
Barcelona, June 12-14, 2012

Barcelona, June 12-14, 2012
IESE Business School - Barcelona Campus
c/Arnús i de Garí, 3-7
08034 Barcelona
Spain
Tel.: +34 93 253 42 00
Fax: +34 93 253 43 43
IESE's new building has parking facilities. Free parking will be provided for all participants at the new campus at Av. Pearson 28. Access through Arnús i de Garí, 3-7.
Fee includes lunches and material. Payment must be made prior to Program attendance
Places are limited and will be filled in strict order of registration. Application deadline in Barcelona: May 14 2012
M. Isabel de Muller
Short Focused Program Director
Executive Education
IESE Business School
In today’s business environment, project management has become one of the most valued skills in all types of organizations (profit, non-profit, governmental, etc.). Companies are experiencing a growing phenomenon called projectization, where strategy implementation is carried out through appropriately selected projects. Project Management has therefore evolved from being a competence required by technical experts to a management responsibility. To compete and survive, organizations have no choice but to achieve the intended results on time while keeping control of the resources used. This is true for companies that deliver project work as part of their customer offerings and for companies that use projects to improve their internal processes.
The current economic crisis is creating many opportunities that can become projects aimed at changing a company’s business focus, such as opening new markets, establishing alliances with suppliers and customers, eliminating operations waste, merging companies, and integrating vertically. To be successful, each of these opportunities should be transformed into a manageable project and then planned and executed taking into account the inherent uncertainties and risks.
For the participant
For the company
• Understand the key to management by projects in your organization
• Learn the crucial elements to consider at each stage of the project lifecycle and avoid common mistakes
• Ensure that the projects for which you are responsible are properly managed with minimum management effort and attention is focused on the most critical elements
• Determine how to treat uncertainty and risk in projects, learn to incorporate contingencies, and discover, analyze and establish plans to address potential risks
• Understand your role as project manager, sponsor, client or project team member
• Improve the way you manage project teams and deal with conflicts
• Establish the basis for promoting true project management within the organization
• Establish a common language and proven methodology for project management
• Facilitate the creation of a project management office and improve its operational effectiveness
• Understand the elements of motivation and remuneration of project teams
• Discover the pros and cons of the different structural ways of organizing projects within the organization
The program is structured around two specific areas. It first provides a guided tour through the different stages in the lifecycle of a project, and then addresses the complementary elements that support the organizational or management structure.
Definition Planning
The six stages of the project lifecycle
Selection
In this section we will cover the management of the project portfolio, the prioritizing of projects and aggregate planning in terms of capacity. Selection is one of the most relevant elements to ensure short-term benefit and long-term growth. The various stages of selection will be explored as well as the models that allow you to structure and evaluate decision making properly.
Organization
Choosing the right team and especially the best project manager is one of the key success factors. However, without an adequate organizational structure, even the best project manager will fail. How can you adapt the project structure for success?
Most problems associated with project management arise in this area. Correctly defining the project scope (stakeholders, evaluation criteria, risk management, etc.) is key to preventing further problems down the line.
This is the central stage and consists of breaking down the project into work packages, allocating them to different managers, determining the activities to be undertaken, estimating the duration and timing, analyzing the project network, and allocating resources. The traditional methods used in well-defined projects will be revised, as well as the most innovative methods used to manage projects whose iterative design generates a high level of uncertainty.
Monitoring and Control
Monitoring techniques will be introduced to allow managers to identify potential problems in the early stages when there is still room for recovery.
Finalization
Closing actions and evaluations. The most frequent causes of failure will be studied, along with ways to recognize and avoid them in future projects.
Support elements
• Organizational structures for Project Management
• Team management
• Conflict management
• People management and compensation systems
• The role of the Project ManagementOffice and the continuous learningprocess
• Recent trends in planning and valuecreation
• Models for defining, measuring andproposing ways to improve yourorganization’s ability to manage projects
• Managing in a multi-project context;application of the critical chainmethodology, which extends the concept of bottlenecks to project management
• Applying process maturity models suchas ISO 10006 to projects
The program incorporates a number ofhighly dynamic and interactive teachingmethods, including group discussions, class lectures and the case study method. Participants will also be provided with frameworks which have proven usefulin selecting,designing, implementing, controlling and evaluating projects in a wide variety of environments. The application of these frameworks has been shown to make a big difference in the way projects can be set up and managed for success.
Widely used in executive education,the case study method is an intense, challenging approach that demands that participants make business decisions and take action by analyzing, arguing and defending their recommendations against a multitude of equally plausible solutions.
This program is designed for senior executives who are interested in introducing project management in their organizations or who are already using it and want to enhance their knowledge.
Jaume Ribera
Carlos Rodríguez Lluesma Joaquim Vilà
Academic Director
Professor of Production, Technology and Operations Management, IESE Business School
Ph.D. in Industrial Engineering, Universitat Politècnica de Catalunya. Ph.D. in Philosophy (Industrial and Systems Engineering), University of Florida Master of Sciences (Operations Research), University of Florida.
Prof. Ribera is the president of the European Operations Management Association and was formerly secretary of the U.S. Operations Management Association (1992-1997). He serves on the editorial boards of the International Journal of Operations and Production Management and the Harvard Business Review China. Jaume Ribera has been active in consultancy in supply chain management and project management and has extensive experience working with private and public companies in different sectors (textile, pharmaceutical, automotive, electrical components, etc.). Jaume Ribera’s areas of interest are: design and improvement of operating systems; management of service operations and health systems operations; China; project management
http://blog.iese.edu/jribera/![]()
Assistant Professor of Managing People in Organizations, IESE Business School
Ph.D. in Philosophy in Management Science and Engineering, Stanford University Ph.D. in Philosophy, Universidad de Navarra MBA, IESE Business School Master of Philosophy, University of Glasgow
Prof. Rodríguez-Lluesma has held various teaching and research assistantships at Stanford University, and has held the position of lecturer at IESE Business School and the University of Navarra. He has also gathered valuable hands-on experience as a freelance consultant in such industries as financial services, biotechnology, consumer goods and management consulting. He also serves as an adviser to a political consulting start-up in Silicon Valley.
Prof. Rodríguez-Lluesma’s areas of interest are: organizational microsociology; interactions between agency and social structure; knowledge creation and
sharing; professional service firms.
Professor of Strategic Management, IESE Business School
Ph.D. in Strategic Management, Wharton School, University of Pennsylvania Master’s in Organization and Strategy, Wharton School, University of Pennsylvania
Prof. Vilà worked as a research fellow at the Reginald Jones Center for Management Policy, Strategy and Organization of the Wharton School, as well as a research associate in the Management and Technology Program of the Wharton School.
Prof. Vilà’s areas of interest are: systematic innovation (linking process and culture); strategy and organizing for innovation; strategic thinking and the daily action of middle managers; organizational innovation to foster flexibility and speed; management of talentbased organizations. He works regularly with a number of national and international companies as an instructor in executive education programs and a consultant. As a consultant, he has served in more than fifty national and international corporations, including Roche, Amgen, Telefónica, Nestlé and Henkel. He also serves as Innovation Director on the board of numerous national companies in Spain.
Prof. Vilà has published in the areas of innovation, strategy making and organizational renewal. His current research focuses on two topics: how to nurture a culture of innovation and how to improve innovation competencies by linking strategic thinking, creativity among middle managers and managerial action.