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Executive Education CERTIFICATE

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Barcelona Add to Outlook Barcelona, February, 6 - 8, 2012

Dates and Locations

Barcelona, February, 6 - 8, 2012

IESE Business School - Barcelona Campus
c/Arnús i de Garí, 3-7
08034 Barcelona
Spain
Tel.: +34 93 253 42 00
Fax: +34 93 253 43 43

IESE's new building has parking facilities. Free parking will be provided for all participants at the new campus at Av. Pearson 28. Access through Arnús i de Garí, 3-7.

Registration Fee

General Fees:
3.500€
IESE Member:
3.150€

 Fee includes lunches and material. Payment must be made prior to Program attendance

Deadline for Registration

Places are limited and will be filled in strict order of registration. Application deadline: January 6, 2012

Contact Information

M. Isabel de Muller
Short Focused Program Director
Executive Education
IESE Business School

Alexander Marcos Walker
Associate Director
Executive Education
IESE Business School
Tel.: +34 93 253 42 00
Email: sfp@iese.edu
Please visit our website: www.iese.edu/sfp

Executive Education CERTIFICATE



 

Introduction

  • How can companies foster innovation throughout their organization?

  • What innovation models ensure success?

  • How can managers spearhead new innovation models in their company?

The Innovation Architect: Leadership of Sustained and Breakthrough Innovation will change the way you think about innovation and creativity in your organization. In this highly intensive three-day program, you will learn how to progress from having isolated initiatives to forging a powerful culture of continuous innovation that balances both sustained and breakthrough innovation.

The program helps participants tap into pockets of innovation in their companies and equips them with strategies for stimulating creativity throughout the organization. It is not an introductory course on innovation. Rather, it is designed for managers who have struggled to foster innovation and experienced first hand the hard realities of driving change.

Participants will explore the strategic innovation imperatives of their businesses. They will analyze their organization’s specific needs, while identifying how innovation can ensure ongoing success. Participants will leave the program armed with innovation strategies and a clear plan for action.

 

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Key Take-Aways

• An understanding of how to implement dynamic innovation strategies in teams, departments and companies.
• A view of the newest theories and trends, such as crowdsourcing, choice architecture and open innovation.
• A tailored innovation strategy for your organization that balances breakthrough and incremental initiatives.
• A game plan for increasing buy-in, support and participation by driving through organizational resistance and innovation fatigue.
• The ability to create a breakthrough company by aligning and integrating culture, structure and processes.

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Program Structure

Day 1

• The Roles of the Innovation Architect
• Theory Update: Crowdsourcing and Open Architecture
• Developing an Innovation Strategy
• Innovation Audit: Mapping the Ecosystem
• Insights Workshop: Reframing the Problem  

Day 2

• Creative Cultures: Building the Innovation Ecosystem 
• Better Than Buy-in: Creating Deep Ownership in Stakeholders 
• Beyond Brainstorming: Structuring Sustainable Innovation
• The Tools of Innovation: From Insight to Income 
• Making It Happen: Leading Innovation in Practice

Day 3

• Stealthstorming: Operating under the radar
• The Monday Morning Problem 
• Formulating the Plan of Action 

 

 (Content may vary slightly according to program objectives.)

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Approach

The program utilizes recent case studies of actual companies that show how to spearhead innovation and build a creative culture. During the process, participants will be challenged to develop innovation strategies and a clear plan of action for their own businesses.
The program first presents a framework for self assessment that includes an innovation audit and an outline of the fundamental concepts for nurturing a creative culture. Through workshops, participants will then apply these concepts to their businesses in order to craft their own innovation strategies. To optimize the program’s benefits, participants are asked to bring a specific innovation project to the program.

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Who Should Attend

The Innovation Architect: Leadership of Sustained and Breakthrough Innovation is designed for managers who aim to drive change and innovation in their organizations.
Although creativity and innovation are often solitary activities, most organizations require a broad-based coalition to cultivate authentic change. Participants are therefore encouraged to attend with other members of their organization.

Past participants share their thoughts

TIA testimonials s

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Faculty

Prof.Paddy Miller

Paddy Miller
Academic Director

Professor of Managing People in Organizations, IESE
Ph.D. in Management, IESE
Paddy Miller’s main interests lie in the areas of innovation, leadership and organizational change, with a focus on leading change in multinational organizations.
Prof. Miller has more than 20 years of experience teaching leadership and general management courses in senior executive programs.
He has consulted for numerous international firms, including Bulgari, Caterpillar, Henkel, IBM, Lufthansa, Visteon, Volkswagen, Standard Life, Sun Microsystems and the United Nations FAO. In 2006, Prof. Miller was recognized by the American Academy of Management for his work in the field of globally distributed teams.

http://millerwedell.wordpress.com

 

Prof.Antonio Dávila

Antonio Dávila
Professor of Accounting and Control and Entrepreneurship, IESE Business School
Doctor of Business Administration, Harvard University
Antonio Dávila’s research focuses on management systems in entrepreneurial firms, new-product development and innovation management, and performance measurement. Prof. Dávila has received numerous accolades for his research, including the Ramón y Cajal Scholarship, awarded by the Spanish government, and IESE’s Research Excellence Award.
A prolific writer of case studies, Prof. Dávila is the co-author of Making Innovation Work: How to Manage It, Measure It, and Profit from It and Performance Measurement and Management Control Systems to Implement Strategy.

http://blog.iese.edu/davila

 

Prof. Wedell

Thomas Wedell-Wedellsborg
Partner, The Innovation Architects llc.
MBA, IESE Business School
Master’s in Media Science, University of Copenhagen
Thomas Wedell-Wedellsborg is an expert in innovation and creative methodologies, specifically the practical intersection between business, creativity and social media. He has collaborated with numerous organizations, including Abbott Laboratories, Joost, MTV Europe and the Danish Parliament. He also served 4 years as an infantry officer with the Danish Royal Life Guards.
Mr. Wedell-Wedellsborg is involved in the product innovation firm Prehype and 13 MBAs, a private professional network for the alumni of 13 top-tier business schools. In collaboration with Prof. Miller, he maintains a website dedicated to innovation and creative cultures (http://millerwedell.wordpress.com/) and has a personal blog site (http://wedellsblog.com/).

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