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Nº 21, February 2007
New business communication tool: Podcasting and Webcasting

Library Newsletter

In this issue:

1. Welcome: the 21st issue
2. New business communication tool: Podcasting and Webcasting
3. New products: Bloomberg
4. Some recent acquisitions

1. Welcome: the 21st issue
At the Library an increasing interest in Podcasting technology has been noticed among our users. Some requests have been received about this new communication tool that is flourishing in corporations and universities. Podcasting enables users to quickly download by subscription audio and video files distributed over the Internet for playback on mobile devices (including iPOds, other MP3 players and cell phones) and personal computers. More and more successful companies are using it to communicate internally and with customers.

We want to devote this newsletter to guide you to the best resources available at the Library to discover the podcasting world, through reports written by technology analysts, articles by academics or just following the latest news.
And don’t forget to try Bloomberg our new financial database!

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2. New business communication tool: Podcasting and Webcasting

BILL GATES:

 “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”


2.1. Technology’s impact on business analysis: Forrester Research
2.2. Podcasting research articles and news
2.3. Academic Podcasts: business school experiences
2.4. Resources for podcasting



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3. New products: Bloomberg

IESE Business School now has access to Bloomberg, thanks to Deutsche Bank and Barclays Capital sponsorship, and the efforts made by Maximo Whitelaw and Marcus Knuth, from IESE Finance Club and the Career Services Division.

The Bloomberg service is a global 24-hour financial information network providing real-time and historical pricing, indicative and fundamental data and analytics.

What does Bloomberg offer?

All major domestic and international exchanges
Economic time series
Company financial statements
Analysts' forecasts
Company and executive profiles
Templates and charting tools for financial analysis
News on worldwide financial markets
Audio and video interviews and presentations by key players in business and finance

How to access to Bloomberg?

Access to Bloomberg available at the Barcelona Library (Documentation Room) and from Computer Lab E-118.



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4. Some recent acquisitions
For a list of books acquired by the library in the last 30 days, see: http://unicornio.iese.edu/uhtbin/cgisirsi/0/IESE/0/28/49/X

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