The Library has Access Asia on trial until November 2, 2008.

Access Asia is an independent provider of Asian market intelligence for institutions seeking reliable information on this emerging market.

Access Asia has published more than 500 reports, including: detailed industry and consumer market reports; company profiles of industry leaders in the region; biographies of key business and political figures and Asian country profiles. They work with a range of advertising and marketing companies, as well as manufacturers and retailers, on market entry strategies, successful marketing campaigns in addition to market and company intelligence.

Access Asia reports provide detailed marketing data on over 50 markets in China, and over 300 sectors. Coverage includes detailed analysis of companies and the markets and sectors they operate in, with reports being updated on an annual basis, where possible.

Access Asia actively fills the void in ready-made quality information on China's fast moving consumer, industrial and service sectors as well as producing company profiles on China's emerging conglomerates.

Access Asia has established partnerships with several Chinese language information providers to bring high-quality marketing and business intelligence to an international audience. They also enjoy a partnership with China Economic Quarterly to ensure that their economic data is as accurate and current as possible.

How to access to Access Asia?

Access from computers on campus, from the E-Resources on trial page clicking on Access Asia.

Username: AAReportUser

Password: AAReportTrial

Duration of trial: until November 2, 2008.