2.5.1 Trade associations

If you can´t find the information you need in any of the sources covered above, it may be worth approaching one of the trade associations that represent your sector of interest. Many have websites, some with useful data available online, or at the least, contact details so you can approach them direct for help. A good way of identifying Spanish and international trade associations is to use the Guíame portal , developed and maintained by ESADE Business School. Consult the “Flashes Sectoriales” or “Biblioteca sectorial” sections for links to major associations.

2.5.2 Marketing research and industry associations

You may also find it useful to look at the websites of the major professional marketing and market research associations:

• American Marketing Association  (AMA)
• Asociación Española de Estudios de Mercado, Marketing y Opinión  (AEDEMO)
• European Society for Opinion and Marketing Research  (ESOMAR)
• The Market Research Society  (MRS)

MrWeb  has a longer list of marketing associations from around the world.