The library is rich in sources of information and data on markets (industry sectors, market shares, products, demographic groups and lifestyles etc.). This information comes in the form of published market reports from well-known providers such as Euromonitor, Reuters, Datamonitor, Forrester, Gartner Research and Economist Intelligence Unit, as well as thousands of trade magazines and feeds of raw statistical data awaiting your own analysis.

Newsletter 13  went into detail on the subject of finding market information and is worth a look for an idea of the sources available, or for help carrying out a market study (companies often ask their MBA summer interns to do these…).

Alternatively, go to Library > E-Resources > By subject  for databases containing market and industry data and reports.