Forrester is the Library’s key resource to find information about the business implications of technology change. By searching Forrester you’ll be able to access research and analysis focusing on new media, computing, software, networking, telecommunications, and the Internet.
You can search by keyword within the reports full-text (just typing Podcasting) or you can refine your search results by specifying the text search field (title, abstract, charts, figures, tables…), data ranges and Forrester topics.

Access Forrester from Library > E-Resources > By Alphabetical order . Forrester is available campus wide and off-campus.
Remember that first-time users are required to create a personal account.

Selected reports:

Making Podcasts Work For Your Brand
Generate Content Based On Brand Attributes, Not Products
by Brian Haven with Charlene Li. January 24, 2007

Podcasting Hits The Charts
by Charlene Li with Ted Schadler, Remy Fiorentino, Tenley McHarg v. March 28, 2006