IESE Business School is proud to host the MSI (Marketing Science Institute) International Conference, this year on the theme: “The New Media Landscape” next the May 8-9, 2008 in Barcelona. Save the date in your calendar and make your travel plans as soon as possible.
Mark your calendar and make your travel plans now to attend the May 8-9, 2008 conference on “The New Media Landscape” at the IESE Business School in Barcelona, Spain.
Beginning in the 1990s, Internet advertising augmented the set of communications tools that marketers had used for decades: television, radio, print (magazines, newspapers), and outdoor. “New” media channels have rapidly expanded to include paid search advertising, customer-generated blogs, social networking, mobile marketing, video game advertising, and others. Although the “old” media are not disappearing—and, in some cases, are flourishing—it is clear that most major marketers are shifting their budgets into online media categories.
Co-chaired by MSI and Professor Julián Villanueva of the IESE Business School of Madrid and Barcelona, this conference will bring the current thinking of both business and academia to bear on three key questions: How is the media landscape changing? What is the current state-of-the-art for assessing the ROI of new media? How are the new media forms being integrated?
Founded in 1961, the Marketing Science Institute is a learning organization dedicated to bridging the gap between marketing science theory and business practice. MSI currently brings together executives from approximately 70 sponsoring corporations with leading researchers from over 100 universities worldwide.
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