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Introduction|
Programme|
Who should attend?|
Organizers|
Sponsors|
Supporting Media|
Lodgings|
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Introduction
Corporate reputation is one of the most strategic intangible assets in environments of great uncertainty such as we are currently experiencing. The confidence and credibility that companies with solid reputations are able to generate is one of their main leverages to create value, minimise risk and differentiate themselves in the new global market. Managing corporate reputation is a great opportunity to adequately respond to stakeholders’ expectations in an increasingly demanding context.
The objective of this conference is to understand how leading companies manage their corporate reputations and how they get an impact on their income statement accounts thanks to the recommendations of their stakeholders. The debate between main authorities on the subject and managers of corporate reputation in Spain will allow us to mark out challenges in this area over next 12 months.
Programme
| Wednesday, October 14 | | 20:00 | Welcome Cocktail (NH Constanza)
All participants are invited to attend. This cocktail will be a good meeting point for all the participants and a great place to exchange ideas. | | Thursday, October 15 | | 08.30-09.30 | Registration | | 09.30-10.00 | Welcoming | | 10.00-11.00 | The reputation management: The role of top management
Presentation by: Prof. Cees Ven riel, RSM Erasmus University
The involvement of senior executives in managing corporate reputation.
Prof.Guido Stein– IESE Business School. Author of the 'Climbing the top. The succession in senior management'. | | 11.00-11.30 | Coffee Break | | 11.30-13.00 | Case Studies
Moderator:Prof. Vicente Font, IESE Business School
The reputation government.
Lluís Martínez Camps, Director of the Office of Presidency and Institutional Relationships, Agbar Managing the impact of suppliers on corporate reputation.
Ildefonso de Matías Jiménez, General Manager– Metro Madrid Operations: The fusion Gas Natural-Unión Fenosa.
Secundino Muñoz, Head of Internal Communication, Gas Natural
The dialogue with the stakeholders.
Luis Díaz Güell, Director of Communication, Iberia | | 13.00-14.15 | Lunch | | 15.00-16.00 | The return of reputation: Impact on income statement accounts
Presentation by:Prof. Joan Fontrodona, IESE Business School Linking reputation to economic performance., customer satisfaction and their recommendations. Prof. Charles Fombrun, President, Reputation Institute
| | 16.00-17.30 | Case Studies
Moderator:Prof. Antonio Argandoña, IESE Business School Actions with the Community.
Arantza Hernánz Martín, Manager of Corporate Responsability, Repsol Transversal reputation committees.
María Such Andrés, Director of Brand and Reputation- BBVA
The impact of the reputation on customer satisfaction.
Alberto Andreu Pinillos, Director of Corporate Reputation, Identity, and Environment, Telefónica Group Employer branding.
Mónica Kruglianskas, Sustainable Development Manager, Danone | | 17.30-18.00 | Coffee Break | 18.00-19.00
| Symposium: The agenda of corporate reputation
Moderator:Carlos Salas, Economics Journalist
Luis Abril, General Secretary of Presidency, Telefónica Group
Gregorio Panadero, Director of Communication, BBVA
Francisco Polo, Director de Comunicación Corporativa, Ferrovial
José Luis González Besada, Director of Communication, Iberdrola | | 19.00-19.10 | Conclusions and Closing
Fernando Prado, General Director, Reputation Institute Spain |
Who should attend?
The Conference is aimed at media professionals, the brand and corporate identity of companies and political and social institutions, as well as CEOs and members of boards, opinion makers, journalists and specialized analysts.
Organizers
Forum of Corporate Reputation
The Foro de Reputación Corporativa (Corporate Reputation Forum), founded in September of 2002, is a meeting place for the analysis and dissemination of trends, tools and models to manage corporate reputation. The fRC’s interest in reputation arises from its conviction of the impact it has as a generator of value for the companies that comprise the forum and their stakeholders. IESE Business School - Center for Business in Society (CBS)
The 'Centre for Business in Society' (CBS) it is an international research centre of the IESE Business School aimed primarily to develop and disseminate multidisciplinary knowledge related to the company-society interface. This research work is disseminated at national and international level, supporting the educational activities of the IESE and contributing to the training of young researchers. Reputation Institute
Reputation Institute is a leading global consultant on reputation topics. As a pioneer in this field, Reputation Institute provides advice to companies interested in proactively manage reputation by developing models for measurement. Present in over 25 countries, the work of Reputation Institute provides knowledge on reputation and shares best practices and current research, working with customers, holding seminars and issuing publications e.g. Corporate Reputation Review or Global Reputation Press Report, the largest world survey of corporate reputation which reviews more than 1000 companies from 32 countries.
Sponsors
Supporting Media
Lodgings
Lodgings (Optional)
All those attending the Conference, until before the 30th September 2009, may enjoy for a special rate in the hotels: NH Constanza Barcelona and NH Numancia. To make valid promotion it is necessary to indicate in the booking reference: FORO DE REPUTACIÓN CORPORATIVA (Forum of Corporate Reputation). Places are limited. NH Constanza.
Address: c/ Deu i Mata 69-99,08029 Barcelona (Spain)
E-Mail: nhconstanza@nh-hotels.com
Tel.:+34.93 281 15 00 Fax:+34 93.410 03 35
http://www.nh-hoteles.es/
NH Numancia.
Numancia, 74, 08029 Barcelona (Spain)
E-mail: nhnumancia@nh-hotels.com
Tel.: +34.93.3224451 Fax: +34.93.4107642
http://www.nh-hoteles.es/
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15th October 2009
IESE Business School Auditorium North Campus
Street: Arnús i Garí 7
08034, Barcelona
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