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BCSS 2009

The III Barcelona Clusters Summer School

Cluster Management Week, July 13th-17th

Working with clusters, their companies and institutions to define common strategies and manage their joint actions, is moving from an artisan stage, based on accumulated personal experiences, to a body of codified metholologies and frameworks, already proven worldwide. The second week of the Summer School focuses on introducing those concepts, and is of particular interest for practitioners in direct relation with clusters, development agency staff, cluster managers, cluster project managers, consultants, and definitively cluster agents as well (companies or institutions).

The subjects of this course will be:

Strategy Foundations of Cluster Management

Instructors: Pascual Berrone and Joan Enric Ricart
The module “Strategy Foundations of Cluster Management” emphasizes the role of Competitive Strategy (CS) within conglomerated settings. CS is something more to leadership than designing organizational mechanisms and managing specialized functions.  Leaders are also generalists, and at the core of leadership is the setting of overall strategy for the enterprise.  CS brings a discipline, a set of concepts, and a point of view to this inherently complex and creative process that are particularly relevant in industry cluster given the geographic concentration of interconnected businesses, suppliers, and associated institutions.

Management of Cluster Initiatives
Instructor: Emiliano Duch
This course on management of cluster initiatives was initially designed by Competitiveness, a leading firm in the field, to train consultants, and was later adapted for this summer school course. It uses a real case study in Sweden to introduce the methodological tools for industry analysis, strategy, and cluster competitiveness.  The initial day is dedicated to the first HBS case on a cluster initiative, counting with the participation of its protagonist, Antoni Subirà. The last session will be a practical exercise in which the course methodology will be applied to cases developed by the students.

Management of Cluster Development
Instructors: Miquel Barceló, Werner Pamminger, Oriol Alcoba
This course presents the practical experiences of some of the best examples in the management of cluster development, the experiences of Upper Austria and Barcelona. Their Cluster Managers will present different aspects of their management capabilities, at the level of cluster and development organization. The course last day is a visit to the Barcelona 22@ innovation district, with a round table of representatives from the city level, local development agency and cluster managers. A bicycle tour to the area ending up on the beach, concludes the course and the BCSS.

Program 2009  (PDF, 31 Kb)

 

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BCSS Program (PDF, 31 Kb)
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