Who are the researchers?
The project team is led by individuals from IESE Business School (Spain), Rochester Institute of Technology (USA), Henley Business School (UK), and Cisco.
 | Dr. Sandra Sieber Associate Professor, IESE Business School
Sandra Sieber is an Associate Professor and Department Chair of Information Systems at IESE Business School. Currently, Dr. Sieber’s research is focused on how adoption of IT-enabled innovations changes work-practices in industries such as banking, media and entertainment. From 2001 to 2004, she was appointed as the Academic Director of the PricewaterhouseCoopers - IESE eBusiness Center. In 2003, she was a visiting scholar at the Sloan School of Management, MIT.
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 | Dr. Evgeny Kaganer Assistant Professor, IESE Business School
Evgeny Kaganer is an Assistant Professor at IESE Business School where he teaches MBA and executive courses in IT management and e-business strategy. Dr. Kaganer’s research interests focus on IT innovation diffusion, industry transformations, and web-enabled business models. His professional experience includes five plus years as a regional manager in a major Russian financial services firm. He has also done consulting in the area of IT implementation and strategy for a number of small and medium-sized firms in the US and Europe.
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 | Dr. Neil Hair Assistant Professor, Rochester Institute of Technology
Neil Hair holds Chartered Marketer Status from the Chartered Institute of Marketing. His research and consulting activities are cutting edge, recent projects include understanding perceptions of advertising and customer value in popular online social networks like Myspace and Facebook, personal branding in virtual space, and virtual ethnography in popular worlds such as Second Life. He is also passionate about his role as a facilitator having recently won RIT's highest teaching award. He has been awarded several research grants for pursuing pedagogy research. One such interest involves teaching the world's first programme on the commercialization of Second Life.
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 | Dr. Moira Clark Professor, Henley Business School
Moria Clark is Professor of Strategic Marketing at Henley Business School as well as Director of The Henley Centre for Customer Management. She also serves as a consultant to a number of leading UK and European companies. She is a frequent keynote speaker at many public and in- company seminars and conferences around the world. Her major area of research and consulting is in Customer Relationship Management, Customer Retention and Internal Marketing in the Service sector. She has worked extensively in the area of culture and climate, its impact on retention and loyalty and the critical linkages between employee behavior and customer retention. She has published widely on this subject and is co-author of Relationship Marketing for Competitive Advantage, Winning and Keeping Customers and Relationship Marketing: Strategy and Implementation.
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 | Dr. Christine Bailey Cisco
Christine Bailey is Marketing Director, Services, European Markets at Cisco Systems. She has 18 years’ experience in technology and services marketing and speaks frequently at academic and industry conferences. She recently completed a Doctor of Business Administration (DBA) in Customer Relationship Management (CRM) from Cranfield School of Management. Previously she spent five years as Marketing Director of Extraprise (now Detica), a specialist CRM consultancy firm. Other employers include Hewlett-Packard and Cambridge Technology Partners, where she ran the European arm of the first global online community for CIOs.
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