THE NEW ROLE OF SUBSIDIARIES
Subsidiaries Can (and Must) Also Be Strategic
Carlos García Pont
The role of the subsidiary should not be limited to the functions assigned to it by the multinational parent company. The subsidiary only finds its true purpose when it moves beyond the role it has been given, and helps strengthen the parent company’s overall competitive advantage.
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In Pursuit of a Culture of Collaboration
Carlos García Pont
Prof. Carlos Garcia Pont discusses the challenges facing subsidiaries from the perspective of those working in them. He explains how working in a multinational company can affect one’s career development and argues that, without a real project to focus on, managers will struggle with motivation.
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Brakes Spain: The Case of a Subsidiary That Took the Initiative
J. Ignacio Canales
Fabrizio Noboa
This real-life case with fictitious names illustrates how subsidiaries can benefit from their integration within the multinational and become an essential part of it.
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THE CENTER REPORTS
Activities and projects
In this section, you will find the latest center activities and publications.
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