The 2nd Annual Forum on Managing Sports Entities aims to present the progress made through research performed by the Center for Sports Business Management (CSBM) throughout the year. In this second edition of the forum, unpublished academic material will be examined, including the case study “Diary of Two Short Years in 'Hell'”, as well as another on CAI Zaragoza (“The revitalization of a basketball club and a great pastime”), and analysis of the strategies of the Barcelona and Real Madrid soccer teams.
Presentation of CSBM’s latest research Prof. Sandalio Gómez, IESE Prof. Kimio Kase, IESE Prof. Ignacio Urrutia, IESE
10.45-11.15
Coffee break
11.15-12.45
Atlético de Madrid: Managing the Virtuous Circle of Sports. Feelings in Sport (*)
11.15-12.15
Case study: Diary of Two years in 'Hell' Prof. Ignacio Urrutia, IESE Prof. Julián Villanueva, IESE
12.15-12.45
Colloquium Emilio Gutiérrez, Marketing Manager, Atlético de Madrid Enrique Cerezo, President, Atlético de Madrid
13.00-13.45
American vs. European Leagues. What Lessons can be Learned? Prof. Antonio Dávila, IESE
13.45-14.45
Lunch (Please confirm your assistence before May 19).
14.45-16.00
What’s the Sense of Hospitality projects at Sporting Events? Advantages and Disadvantages of Managing Them Pierre-Igor Cusnir, Hospitality Manager, Alinghi Josep Ramón, Sales Manager, Circuit de Catalunya Daniel Schloesser, Sponsorship Manager, FC Barcelona Moderator: Prof. Juan Manuel de Toro, IESE
16.15-18.15
CAI Zaragoza: A Longstanding Club Faced with a new Sports Project (*)
16.15-17.15
Case Study: CAI Zaragoza Prof. Sandalio Gómez, IESE
17.15-18.15
Panel Javier Loriente, President, CAI Zaragoza Alberto García Chápuli, General Manager, CAI Zaragoza Rafael Aguelo, Deputy General Manager, Caja de Ahorros de la Inmaculada Moderator: Prof. Sandalio Gómez, IESE
18:15- 18:45
Coffee break
18:45-19.30
Comparison of the Strategies of Large Clubs in the Spanish Soccer League. Barcelona and Real Madrid Prof. Kimio Kase, IESE
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