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ZOOMING IN
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STUDY
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TREND HUNTER
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ITEMS OF INTEREST
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ZOOMING IN
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STUDY
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TREND HUNTER
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Cell Phones Conquer the Airways
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The use of cell phones has long since taken off and now that statement takes on a whole new meaning, as they will soon be allowed to operate during flights. Airlines such as Air France were already applying pressure for this to happen; airplane manufacturers, Airbus among them, have been testing out a number of technologies for quite some time now; operators such as Vodafone have been looking to make deals with the airlines that will establish formulas for doing so, and the technologies capable of ensuring security were already available. But it is the European Union that has officially given the green light in the race for putting cell phones on board airplanes by establishing a set of regulations and licenses that will allow passengers to make calls and receive messages from any aircraft within the 27 European Union countries. To summarize: calls will be allowed at altitudes above 3,000 meters; the use of a satellite technology, independent from the operators’ existing terrestrial networks, with a frequency of 1800 megahertz that offers the guarantee of noninterference with air traffic control systems; measures have not been established to prevent that passengers wishing to rest on board from being bothered, particularly on longer flights; with the airlines themselves determining the system and rates, the latter of these being higher than the norm.
The web portal Madri+D has featured an article from the newspaper El País that details the progression of this aspect with regard to the airlines (or the simple expectation, as in the case of Iberia); the information on the BBC News website includes a diagram to help explain how the system works, and the popular Spanish blog Microsiervos has included a link to the magazine Popular Mechanics, which shows the reasons for the US spurning the use of cell phones during flights.
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More Malicious Code than Yesterday but Less than Tomorrow
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For years now, the information provided by security software developers reflect the increasingly frenetic activity of cybercriminals. Nonetheless, this year the record has been broken. Numerous companies have coincided in predicting an all-too-round number for this year: one million new viruses, no less. Is this realistic, or just some sensationalist ruse to boost the sales of their products? Most likely a little of both. Nonetheless, malicious code remains forceful, phishing (identity theft involving websites) is living the days of wine and roses, and the risk-taking crackers have been replaced by bands of professional online criminals, who are ever more savvy. Anyone can go to their inbox and see the ruthlessness of spammers, whose activity now accounts for the majority of Internet email traffic. Meanwhile, the security industry is preparing for the battle on the next major front: wireless Internet. This is a dreadful trend for electronic commerce and a wonderful business opportunity for security companies that has no end in sight.
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ITEMS OF INTEREST
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Copyright 2008 e-business Center PricewaterhouseCoopers & IESE Business School.
Copyright 2008 e-Business Center PwC&IESE. All rights reserved. This document can be redistributed, retransmited or copied without modifying for any but commercial use. This copyright comment and the URL http://www.ebcenter.org. must be included at all times.
In accordance with the wording of the Organic Act 15/99, IESE, Universidad de Navarra (hereinafter IESE), informs that the Personally Identifiable Information (Personal Information) used in this communication, is included in a computerized file of which IESE is ultimately responsible for. If you wish to exercise your rights of access, modification, cancellation and/or opposition, you can send an electronic mail to ebcenter@iese.edu
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