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ZOOMING IN
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STUDY
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TREND HUNTER
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ITEMS OF INTEREST
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ZOOMING IN
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STUDY
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Google Generation to Challenge Traditional Forms of Accessing Knowledge
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Title: Information Behaviour of the Researcher of the Future
Source: Joint Information Systems Committee (JISC) and the British Library
Date: January 11, 2008
Abstract: Those born after 1993, the so-called “Google generation,” have Internet as their primary tool for research and knowledge, unlike previous generations, who used conventional books and libraries for such tasks. This is reflected in a report published by the British Library and the Joint Information Systems Committee, which analyzes the changes in people’s habits with information research and the related consequences.
The report highlights how users now perform horizontal searches: 60% of those who consult academic journals in electronic format read an average of just three pages and 65% never return to the same article. It is true that the Google generation has greater technological expertise but it is dangerous to believe that this means they know how to find information.
What will the scenario be like in the year 2017? Professors and researchers will benefit enormously from the digitization of books, while students will prefer the Google search method to that of libraries, whose resources are more sophisticated but also more time consuming. Researchers of the future will not only expect to find references, but also the option to download entire documents.
In order to adapt themselves to this new environment, some librarians have started to adopt Web 2.0 practices, such as enriching their catalogs with reviews and ratings, or participating in social networks such as MySpace or Facebook. Nevertheless, the report points out that there is a major difference between being where the users are and being useful to the users where they are. Full Story
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TREND HUNTER
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Risk Capital Advances
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Generally speaking, 2007 was a good year for risk capital, which broke records in Spain, although not so much for technology projects. A preview of the study entitled “Actividad de Capital Riesgo” [“Risk Capital Activity”], prepared annually by the specialized online site Webcapitalriesgo.com, cites that a total of €4.298 billion was invested last year, which means a 44% increase in comparison with the previous year. To specify, 4% of the total was invested in technology-based projects (seed and startup), equating to a drop from 2006, which in turn was up 9.3%.
The report’s director, José Martí Pellón, points out that the confidence crisis over the economic situation has been causing problems since the end of the previous year for large transactions requiring major financing. This situation could have a negative impact on the overall volume of investment in 2008, though not necessarily on the number of transactions carried out. Study on Risk Capital
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ITEMS OF INTEREST
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Copyright 2008 e-business Center PricewaterhouseCoopers & IESE Business School.
Copyright 2008 e-Business Center PwC&IESE. All rights reserved. This document can be redistributed, retransmited or copied without modifying for any but commercial use. This copyright comment and the URL http://www.ebcenter.org. must be included at all times.
In accordance with the wording of the Organic Act 15/99, IESE, Universidad de Navarra (hereinafter IESE), informs that the Personally Identifiable Information (Personal Information) used in this communication, is included in a computerized file of which IESE is ultimately responsible for. If you wish to exercise your rights of access, modification, cancellation and/or opposition, you can send an electronic mail to ebcenter@iese.edu
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