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ZOOMING IN
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STUDIES
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TREND HUNTER
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EBCENTER KNOWLEGE
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ZOOMING IN
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STUDIES
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TREND HUNTER
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Investment in Technology is Increasing at a Lower Growth Rate
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In 2008, the IT market will see less growth than in 2007. Consulting firms already predicted this slowdown at the end of last year but have now upgraded its status, basically due to the fear of a possible market recession in the US, the world's top IT consumer.
IDC downgrades that figure to 5% from the initial forecasts of 5.5 to 6%. Forrester, which had anticipated a 9% increase, has bumped that number down to 6%, adding that those affected most will be desktop computers, laptops, servers, and storage hardware, whereas software and services will not be as affected. Another consulting firm, Gartner, goes even further by recommending a six-step plan to “prepare for the cost-cutting that IT departments will likely have to face as a result of the current economic situation.” A study by ChangeWave Research, cited in CIO Magazine, validates that assessment and adds that American companies will reduce their IT spending in the second quarter. It seems that telecommunications will not go unscathed. In a recent study, Gartner stated that while 2007 saw a 16% rise in device sales from the previous year, growth will be limited to 10% in 2008.
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Layoffs at Numerous Tech Firms
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Winds of crisis are wreaking havoc on the IT market. In our January Newsletter, IESE professor Pinar Ozcan analyzed the possible consequences of an economic slowdown on software demand, predicting a restructuring of the market. The Inquirer has cited Bill Gates, Steve Jobs, Michael Dell and others as part of the ICT vanguard that are seeing their fortunes shrink due to their companies’ respective drops in share prices. The repercussions will be even worse for the thousand or so employees about to be axed by Yahoo!, which is trimming its staff by 7% as part of a restructuring plan that, according to El País, has already hit the company’s Spanish division. Meanwhile, German operator Deutsche Telekom, following its layoff of several thousand employees last summer, has decided to cut another 32,000 jobs due to its progressive loss of customers. Another German company, Siemens, will dismiss 6,800 employees in its telecommunications division as part of an operation that, according to the Spanish daily El Mundo, seeks to reposition the company for a move towards software development. Nortel will also be making more personnel cuts, with 2.100 casualties this time. Nokia has a different motivation, citing an outsourcing program as the reason behind its closure of a cell phone plant in Bochum and resulting layoff of 2,300 employees. This decision, which comes in a context of rising market share and profits, has caused a major uproar in Germany. If the trend continues, 2008 will not be as kind to ICT professionals as previously expected.
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EBCENTER KNOWLEGE
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Copyright 2008 e-business Center PricewaterhouseCoopers & IESE Business School.
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