In recent years, ICTs have provided companies with a number of innovations. Thanks to these, some organizations now have more streamlined structures. Others have made changes in their employee job descriptions, enabling telecommuting or giving employees new tools for communication and collaboration. Some have even adjusted their business models by adding new value propositions, while others have taken advantage of the potential of ICTs to help expedite the process of entry into the market for their innovations in products and services. All of this notwithstanding, are ICTs a facilitator or a hindrance for innovation? Is innovation possible without information technologies?
In this sixth annual e-Business Center Event PwC&IESE, we would like to closely examine the role that ICTs play in the innovation process, doing so from two different angles:
- The business architecture needed to carry out innovative projects.
- The use of ICTs to foster innovation within the company.
Registration and Distribution of Conference Materials
09.00-09.30 h.
Opening of VI e-business Center Event Carlos Mas, President, PricewaterhouseCoopers and Board Member of the e-business Center PwC&IESE See CV (PDF, 18 Kb) Prof. Jordi Canals, Managing Director, IESE
09:30-10:45 h.
Innovating Via Information Systems. How Do the World’s Most Dynamic Companies Do It?
Companies that properly manage their business architecture are able to maximize their resources, reduce ICT costs and achieve a faster time to market. Professor Peter Weill will show us that for a business project to be successful, the business architecture should not only provide support, but in fact guide the entire process.
-Prof. Peter Weill, director of the MIT Center for Information Systems Research & Senior Research Scientist See CV (PDF, 12 Kb) See presentation (PDF, 60 Kb) Moderator: Prof. Brian Subirana See CV (PDF, 10 Kb)
10:45-11:15 h.
Breakfast
11:15-12:30 h.
Do Spanish Companies Innovate Via ICT?
Spain is at the back of the pack in technological innovation, below the European Union average. Nevertheless, more and more Spanish companies stand out for having managed to revolutionize their activity and in fact their entire organization, thanks to innovation. The e-Business Center PwC&IESE has analyzed some of these innovations to find out what factors come into play when it comes to evaluating the implementation of a technological innovation project.
- Prof. Josep Valor, IESE See CV (PDF, 12 Kb) See presentation (PDF, 798 Kb) (In Spanish)
Prof. Sandra Sieber, IESE
See CV (PDF, 11 Kb)
12:30-12:45 h.
Break
12:45-13:45 h.
Innovation Success Stories
Two companies will share their stories of how, thanks to innovations (PDAs and electronic medical history), they were able to streamline their processes and improve customer service.
Ignacio González, Director of Commercial Distribution, Bimbo See CV (PDF, 10 Kb) See presentation (PDF, 416 Kb) (In Spanish)
Josep Ramon Llopart, Director of Planning, Badalona Serveis Assistencials See CV (PDF, 11 Kb) See presentation (PDF, 807 Kb) (In Spanish)
Moderator: Manuel Martín Espada, Managing Partner, PricewaterhouseCoopers See CV (PDF, 10 Kb)
13:45-14:00 h.
Conclusions and Closing Speech Prof. Brian Subirana, IESE and Co-director of the e-Business CenterPwC&IESE
See CV (PDF, 10 Kb)
March 27, 2007
IESE Barcelona
Avda. Pearson, 21
08034 Barcelona
Further information
Consuelo Muñoz
e-business Center PwC&IESE
IESE Barcelona
Telf: 93 253 43 37
Fax: 93 253 43 43
Copyright 2007 e-business Center PricewaterhouseCoopers & IESE Business School.
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