 |
|
ZOOMING IN
|
 |
|
|
|
|
|
 |
|
REPORTS
|
 |
|
|
|
 |
|
TREND HUNTER
|
 |
|
|
|
|
|
|
|
 |
|
EBCENTER ACTIVITIES
|
 |
|
|
|
 |
|
|
|
ZOOMING IN
|
 |
|
|
|
|
|
|
|
 |
| |
|
REPORTS
|
 |
|
 |
 |
2005, the Year of Migration of Business Applications to the Mobile Phone
|
 |
 |
Title: The mobile phone is open for business. Netsize Guide 2005 Edition Source: Netsize Group Date: 21st February 2005 Abstract: According to Netsize, 2005 will be the year of business data transmission by mobile phone. The report reviews the mobile phone situation in the world based on an analysis of 103 operators in 29 countries. Netsize foresees that the trend towards the mobile enterprise will spur the mobile telephone market and help operators to increase their ARPU index (Average Revenue Per User). This index has undergone a sharp fall of late because of the maturing of voice services in the more advanced countries. In Europe, eight out of ten people have a mobile phone, and indeed, there are countries like Sweden and Italy where the rate of penetration runs to over 100%. On the other hand, the ARPU index for mobile data services, SMS, Internet surfing, added value services and business applications, is growing at an annual rate of between 10 to 20 percent thanks to improvements in the mobile phone for data transmission, its convergence with Personal Digital Assistants (PDAs) and the growing development of corporate software for mobile devices. For some mobile phone opertaors these services already account for 20% of their average income per user. This new business is not only an additional revenue source for operators, but it also favours software developers and services providers. These are revenues that promise to rise dramatically as technologies like WAP, GPRS, UMTS, Wi-Fi or WiMax become more popular. According to the fourth edition of this guide, there are three business areas where the mobile phone contributes to improving business efficiency: Customer Relationship Management (CRM), banking communications in real time and air ticket issuing as the most outstanding applications; the communication between the company and its employees (B2E); and the communications between machines (M2M) in maintenance services, management of advertising billboards, direct and automatic interaction of vehicles with maintenance services as well as other services.
Full Story (Free registry required)
|
 |
|
|
|
|
 |
| |
|
TREND HUNTER
|
 |
|
|
|
 |
 |
About The New York Times
|
 |
 |
With the acquisition of About.com for 410 million dollars (313.7 million euros), The New York Times Company gained access to a new segment of readers: a younger public (the About.com followers are about 37 years old, five less than the average of those from The New York Times and essentially women (65%). The About.com communities’ portal, in which Google, Yahoo! and AOL also showed interest, gets more than 22 million visits a day. The key to its success lies in the fact that it is fed by a network of 500 experts capable of offering the most widespread miscellaneous content: reviews on Shakespeare, a beginner’s course in Hinduism, the recipe for Miso soup or the basic movements in break-dance are some examples of the breadth of its content. Its last owner, the Promedia Group, bought it in October 2000 for 690 million dollars in shares. The operation lets The New York Times Company leap into twelfth position in the ranking of Internet presence, but above all it increases its revenues from the digital publicity market. More to the point, the purchase of About.com places the publisher in a strong position for the cost per click advertising business, a new type of publicity in which the advertiser only pays when a reader clicks on the page. This is a formula that has played out very well for Google and Overture. It seems that the Internet is finally making up for the crisis it was immersed in after the technology bubble burst.
News in The New York Times (Free registry required) and News.com Articles in The Register, The Guardian y The Wall Street Journal (Payment service)
|
 |
|
|
 |
 |
‘Podcasting’: Music Syndication has Arrived
|
 |
 |
Content syndication has moved into the world of audio files. ‘Podcasting’ is the latest. This is the result of merging iPod (the popular Apple music player) and broadcasting, a term coined to name audio content syndication, usually in MP3 files, for later distribution in the RSS format (Really Simple Syndication) (Rich Site Summary). This format, both standard and public, was first popularised by bloggers and later adopted by digital newspapers. Thanks to RSS, an individual can receive all the content of hundreds of continuously updated websites in his own web page, without the need to be individually connected to them. Podcasting is therefore the extension of this practice to music files. It works quite simply: the user downloads some of the existing RSS programmes and bookmarks the websites that offer podcasting services. Each time he enters or updates an audio file in the selected sites, this will automatically appear in the music player chosen by the user (iTunes, Windows Media Player or any other). The underlying idea is quite like other simple and successful formulae such as weblogs and PVR: the content adapts to what the user wants and not vice versa. What all of these technologies have in common is the fact that they free the reader, spectator or listener from the tedious task of finding what he is looking for among the loads of information he is not in the least interested in. It is no longer necessary to waste time entering several websites to check out the same news. Nor is it necessary to search through all the radio stations to find your favourite programme, nor change channels to see what is on TV or be at home at a certain time to watch your favourite TV series. The classical barriers to content distribution –time, space and programming– are lost to the advance of these new means of communication in which the receiver is the one who decides what, how and when.
Definition of podcasting in Wikipedia Articles in The New York Times (Free registry required) and The Guardian
|
 |
|
|
|
|
 |
| |
|
EBCENTER ACTIVITIES
|
 |
|
 |
 |
Technology Strategy Expert Vijay Gurbaxani, at the IV EBCenter Event
|
 |
 |
Vijay Gurbaxani, Information Systems professor at the Graduate School of Management of the University of California, Irvine will participate in the fourth annual conference, held by the e-business Center, entitled “How to Govern Information Technology. Criteria and Experiences”. In addition, the event will include IESE professors Josep Valor and Sandra Sieber who will partake in a session that will analyze the IT decision criteria in Spanish companies. If you would like to sponsor this event, please contact Gemma Golobardes.
|
 |
|
|
|
|
 |
| |
Copyright 2008 e-business Center PricewaterhouseCoopers & IESE Business School.
Copyright 2008 e-Business Center PwC&IESE. All rights reserved. This document can be redistributed, retransmited or copied without modifying for any but commercial use. This copyright comment and the URL http://www.ebcenter.org must be included at all times.
In accordance with the wording of the Organic Act 15/99, IESE, Universidad de Navarra (hereinafter IESE), informs that the Personally Identifiable Information (Personal Information) used in this communication, is included in a computerized file of which IESE is ultimately responsible for. If you wish to exercise your rights of access, modification, cancellation and/or opposition, you can send an electronic mail to ebcenter@iese.edu
|
 |