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ZOOMING IN
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REPORTS
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TREND HUNTER
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EBCENTER KNOWLEDGE
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ZOOMING IN
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Apple Switches to Intel
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Steve Jobs, Executive Director at Apple, has just announced that Mac computers will stop using IBM’s PowerPC processors and will start shipping the Macs with Intel chips. For Jobs, Intel has by far the most powerful chips on the market. The first Apples equipped with Intel processors are expected for the summer of 2006 and it is foreseen to have the “Intel inside” logo on the whole line of Apple products by the end of 2007. This agreement could be the start of other deals between Apple and Intel with a view to developing devices targeting the home and office, or quite possibly for the Internet video downloading market.
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The Succulent Market of Digital Printing
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Nowadays, even the staunchest analogue camera user has succumbed to the charms of the digital camera: this device has already made a place for itself in one out of five homes in Spain. Far from dying off, the phenomenon continues, and it does so by killing off any photographic company that has not managed to adapt to the change. Agfa is such a case and has just filed for Chapter 11 protection. The good news is that the digital boost has led to a whole new world of accessories and services, like digital photograph printing. This market has moved some 8,200 million dollars, according to the Photo Marketing Association International, which has set off a price war among the different suppliers, especially the web-based printing digital services like Snapfish or Shutterfly. All the traditional establishments and domestic printer makers have got their act together: the former by setting up electronic kiosks for digital printing and the latter by reducing the costs of printing at home (much more expensive than getting it done outside, except for large format photos). Now the mobile telephone operators are getting into the act. Amena and Vodafone have just launched their respective online printing services for photos made by mobile terminals. With all of this, the sector experts say that only one in five digital photos actually gets into the paper format.
Articles in The New York Times (Free Registry Required), Washington Post and BusinessWeek News in ZDnet
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Audio Books Speak Up
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Can you imagine Bill Clinton’s biography narrated by Bill himself? Well, it is possible thanks to audio books. Sound and digitalized versions of published content can be downloaded directly from the Internet to any device with audio player functions including iPods, Palms, pocket computers and some mobile telephone models. Apart from the book called “My Life”, which is the name of the biography of the former president of the United States, the webpage of Audible Inc., offers the possibility of choosing from among more than 23,000 sound files comprising books, radio programs, newspapers and magazines. In spite of the fact that Audible is a modest-sized company, it can boast of leading the market in audio-book downloads and has some very big fry, like Microsoft, Bertlesmann and Amazon, as partners. Now, however, Amazon has just announced that it is developing an online store to sell downloadable audio books. In fact, for the last few days a note in the web page of e-books & Documents has been inviting book publishers and other audio content publishers to participate in the initiative. This has put Audible in a somewhat uncomfortable position, which as a result of the news saw its share price fall 13% on the Nasdaq. Amazon’s move is an invitation to think of a business model with growth prospects over the coming months. The fact is that unlike e-books, that have never caught on among Internet surfers, at least not as a lucrative business, audio-books fit in very well with two other fashionable phenomena: the proliferation of MP3 players and the syndication of audio content or podcasting.
News in Reuters Article in BusinessWeek
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EBCENTER KNOWLEDGE
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Advice on How to Succeed in Relationship Marketing
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By Lluís Renart, IESE professor, and Carles Cabré, e-business Center PwC&IESE collaborator The experience of recent years shows that CRM strategies are gradual processes where one has to check how customers react in each project. Full Story (PDF, 17 Kb)
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Copyright 2008 e-business Center PricewaterhouseCoopers & IESE Business School.
Copyright 2008 e-Business Center PwC&IESE. All rights reserved. This document can be redistributed, retransmited or copied without modifying for any but commercial use. This copyright comment and the URL http://www.ebcenter.org must be included at all times.
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