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Videos, Music and Video Games Drive Online Digital Entertainment in Spain
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Title: Contenidos Digitales. Nuevos modelos de distribución on line (Digital Content. New Online Distribution Models) Source: Grupo de Análisis y Prospectiva del Sector de las Telecomunicaciones (GAPTEL) Date: June 2006 Abstract: Audiovisual entertainment on the Web last year generated profits of €3.133 billion. Digital television is the service experiencing the highest growth, with 2005 revenues having reached €1.493 billion, followed by DVD titles, which saw profits of €628 million, and video games, which generated €537 million. According to research by GAPTEL, the digital video market is seen as one of the major business opportunities for Internet service providers and telecommunications operators. This market will allow them to increase both revenues and ARPU. GAPTEL also notes that as the availability of digital content rises, it will need to be accompanied by an increase in household bandwidth in order to guarantee their delivery. For this reason, the group proposes a speed of 20 megabytes per second to ensure high quality, although in the medium and long term this speed should be increased to at least 100 megabytes per second to allow for simultaneous use of multiple devices. The study also shows an increase in revenues for the recording industry, which at 3.9%, hit the €480 million mark. Thus the trend that started back in 2001 is being reversed. The experts at GAPTEL also consider it advisable for the industry to adapt its existing sales models to the current environment (which has evolved from disc sales to music sales), and predict that music will become a strategic item for mobile telephone operators and manufacturers. With regards to the video game sector, the study points out that although Spain is the fourth largest European market in terms of sales, its industry is underdeveloped and scarcely competitive, though the analysts see mobile gaming as a new opportunity for development in the sector.
Full Story (In Spanish)
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iTunes Proprietary Software Stumbles in Europe
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Apple’s recent success is encountering some rough terrain. In addition to the accusations of exploitation of workers in iPod factories, several European countries are now rejecting the iTunes proprietary digital music format. France was the first to make a law—which is still in Parliament—calling for the anticopy system to be interoperable with MP3 players made by other manufacturers. Now in Norway, a consumers’ association contends that the fact that the songs sold via iTunes are not compatible with its competitors’ portable players violates the country’s legislation. In fact, the group has given Apple an ultimatum, demanding that they resolve the problem by June 21—a date which has since been moved up to August 1. Norway’s stance is being backed by Sweden and Denmark, which have similar legislations in place. In the US, the Free Software Foundation has added its name to the European petitions calling for iTunes interoperability. Those who have lined up on the side the company founded by Steve Jobs maintain that Apple is defending its territory in the digital music market and that the same should be required of other sectors, such as that of video games. But the situation currently faced by Apple resembles the one that Microsoft went through, when the European Commission accused the company of abusing its dominant position and ruled in 2004 that the company should pay a fine of €497.2 million. Did Apple learn from the experience of its competitor? If not, its iTunes service could be forced to shut down in those countries and would run the risk of having others follow suit.
Articles in BusinessWeek, Financial Times (payment service) and U.S. News & World Report
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“It Is Crucial to Invest Resources for Continued Improvement and Innovation”
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Patrick De Smedt, chairman of Microsoft Europe, Middle East and Africa, participated in a session held at the IESE campus in Barcelona on the subject of innovation.
Full Story (PDF, 15 Kb)
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Copyright 2008 e-business Center PricewaterhouseCoopers & IESE Business School.
Copyright 2008 e-Business Center PwC&IESE. All rights reserved. This document can be redistributed, retransmited or copied without modifying for any but commercial use. This copyright comment and the URL http://www.ebcenter.org must be included at all times.
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