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Executive Education - Seminar Español
The Automotive Industry in the 2010’s: The Critical Decade?
23rd MEETING OF THE AUTOMOTIVE SECTOR

November 12-13, 2008, Barcelona

Presentation
Program
Who should attend
The themes of our previous meetings were
Sponsor
Special thanks
With the collaboration of


Presentation

Most of the forecasts done during the decade of 2000 will happen in the decade of 2010: new driveline technologies, global players from emerging countries, infrastructures collapsing, further consolidation in the supply chain, perhaps some changes in sales and service, etc. Are companies in this industry taking all these changes into consideration and redesigning their strategies accordingly? Some companies may have, but many have not and urgently need to. Our debate will address this challenge.


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Program

Wednesday, November 12, 2008

8.30 - 9.00

Registration and distribution of conference materials

 

9:00 - 9:30

Opening Session 
Jesús Candil, Director General for Industry, Ministry of Industry, Tourism and Trade
Juan Llorens and Prof. Pedro Nueno, Chairmen

 

9:30 - 10:30

The automotive industry in China and Europe Entry Strategies of Chinese OEMs
The growth in the emerging markets has fostered the appearance and strength of local OEMs, which in turn have begun their own global expansion towards Western markets with different competitive keys.
Alexander Demuth, Founder and Director, Demuth Corporate
Jörg Wuttke, President, European Chamber of Commerce in China and Chief Representative, BASF
Moderator: Wayne Xing, Publisher, China Automotive Review

 

10:30 - 11:00

Coffee break

 

11:00 - 12:30

Hot, Thirsty & Crowded: Time for a Model Change
The concern for the environment and sustainability has given rise to new engines and concepts that are beginning to be brought to market, including zero emissions and hydrogen cars.
Andre Heinz, Co-founder and Investment Director, Sustainable Technology Fund
Peter O’Brien, Independent Economist
Toby Procter, Editor and Director, Trend Tracker
Hugo Spowers, Founder and Director, River Simple
Jan Olaf Willums, CEO, Think Global AS
Moderator: John Wormald, Founder and CEO, Autopolis, and author of Hot, Thirsty & Crowded: Time for a Model Change

 

12:30 - 12:45

Break

 

12:45 - 14:30

Cool, Calm & Collected: The Downstream Industry Makes challenges into opportunities
The next decade could be very dynamic. The industry’s efforts to improve its competitiveness may create new opportunities in solutions to manage the product lifecycle, Vehicle Distribution, Retailing and the After Market worldwide.
Paolo Cesarini, Head of Unit, Consumer Goods, Basic Industries, Agriculture and Manufacturing, European Commission
Joan Francas, General Manager, Siemens PLM Software
Marc Greven, Director Legal Affairs, ACEA
Earl Hesterberg, President and CEO, Group 1 Automotive
Glenn Mercer, Automotive Consultant, International Motor Vehicle Program (IMVP) and Greenbriar Private Equity
Moderator: Walter Friederichs, Global Automotive Practice Leader, Russell Reynolds Associates

 

14:30 - 16:00

Lunch

 

16:00 - 17:30

Manufacturing cars in Spain
The automotive industry’s efforts to optimize manufacturing in Spain recommends responding to the infrastructure needs as the key to remaining competitive.
Juan Antonio Fernández de Sevilla, President, Renault España
Fumiaki Matsumoto, CEO, Nissan Motor Ibérica 
José Manuel Machado, President, Ford España
Moderator: Prof. Pedro Nueno, IESE

 

17:30 - 18:15

ANFAC’S Perspective: The contribution of industry to sustainability
Francisco García Sanz, President, ANFAC
Moderator: Prof. Pedro Nueno, IESE

 

20:45 - 24:00

IESE - Autorevista Cocktail reception and dinner
18th Automotive Industry Manager of the Year Award
Hotel Rey Juan Carlos I (Please confirm attendance with Events Department:
Tel: +34 91 297 20 00 / 35 or email: eventos@tecnicpublicaciones.com)

 


Thursday, November 13, 2008

9:00 - 10:30

Suppliers: turnarounds and keeping costs down
Restructurings among suppliers have come hand in hand with processes of consolidation and geographic expansion, leading OEMs to new markets. All of this has taken place in an atmosphere of cost control and cultural integration, paving the way for a higher demand for added value by OEMs.
José Vicente de los Mozos, General Manager Automotive, Ficosa
Hakim Oualit, President of the Northern Region, General Confederation of Moroccan Entreprises
Derek Whitworth, CEO, TMD Friction Group
Moderator: Prof. Pedro Nueno, IESE

 

10:30 - 11:00

Coffee break

 

11:00 - 12:00

A Changing Industry in a Changing World
The industry is facing enormous challenges. The rise in fuel prices, the cost explosion and globalization, among other challenges, require new responses like the Toyota Prius and an understanding of new emerging order.
Juan José Díaz Ruiz, CEO, Díaz Ruiz and Partners
Yoshimi Inaba, Member of the Administrative Council, Toyota Motor Corporation
Moderator: Prof. Pedro Nueno, IESE

 

12:00 - 13:00

Other Automotive Businesses
The financial industry has reached a considerable volume and has a major impact on vehicle sales, as has been demonstrated by the financial crisis early in the year.
Nicolas Huss, General Manager, General Electric Money Bank
Angel Viñas, CEO and General Manager, Segurosbroker.com
Moderator: Vicenç Aguilera, R&D Managing Director, Ficosa

 

13:00 - 13:15

Break

 

13:15 - 14:15

Human Capital
People, with their varied contributions and jobs, are the ones who have managed to make industry capable of responding to the demands of the environment.
Vicenç Rocosa, Secretary General, Mining-Metallurgical Federation, CCOO, Catalonia
Isabel Martínez, Secretary General, MCA-UGT Trade Union, Catalonia
Ramón Paredes, HR Vice President, SEAT
Moderator: Juan Llorens

 

14:15 - 15:45

Lunch

 

15:45 - 17:15

Distribution and marketing of vehicles
Dealers’ visions, commercial strategies and new business in used vehicle sales are evolving well.
Prof. Peter N. C. Cooke, KPMG Prof. of Automotive Management, University of Buckingham and Editor of the BCA Used Car Market Report 2008
Austin Ligon, Founder and former CEO, CarMax U.S.A.
Prof. Seán Meehan, IMD, and author of the Research The future of car Retail in Europe. Understanding and Meeting Consumers Demands
Antonio Romero-Haupold, President, FACONAUTO
Moderator: Juan José Blasco, Automotive Area General Director, T-Systems Iberia

 

17.15- 18:00

The Vision for Sustainable Global Profitable Growth
After resolving the financial situation and considerably improving its profitability, Federal Mogul is facing the future with optimism.
José María Alapont, President and CEO, Federal Mogul
Moderator: Prof. Pedro Nueno, IESE

 

18:00 - 18:30Closing Session
Hble. Josep Huguet, Councilor of Innovation, Universities and Enterprise, Government of Catalonia
Juan Llorens and Prof. Pedro Nueno, Chairmen


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Who should attend

The meeting aimed at Presidents, CEO, General Managers and Senior Executives from Automotive Sector Companies and other professionals with interests in the industry


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The themes of our previous meetings were

2007 "Managing global uncertainty"
2006 "Sustainability of the Automotive Industry in Europe"
2005 "Competition and Cooperation"
2004 "Back to Basics"
2003 "Looking to the Future with Imagination"
2002 "Competing Out of Confusion"
2001 "Tightening the Screws"
2000 "Consequences of Consolidation"
1999 "Gods, Tombs, Brands and Experts"
1998 "Another Call for Attention"
1997 "Entering the 21st Century: the New Trends"
1996 "East and West, the Challenge for Europe"
1995 "Balance, Present and Future"
1994 "How to Face the Recovery?"
1993 "Where are we Going?"
1992 "The End/Beginning of the Countdown"
1991 "Building Up from the Crisis"
1990 "Learning Organizations, Change and Innovation. Routines of the 90’s"
1989 "A Call for Attention"
1988 "Towards 1992: Single Market Consolidation"
1987 "The Value-Added Chain in the Automotive Sector"
1986 "The Future of the Automotive Sector"


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Sponsor

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Special thanks

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With the collaboration of

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Directors
Juan Llorens
Pedro Nueno

Useful links
Versión en castellano
Enviar a un amigo
Cómo acceder al Campus de Barcelona
Hoteles barcelona (PDF, 29 Kb)
Dates and Location

November 12-13, 2008
IESE, Barcelona
Av. Pearson, 21
08034 Barcelona

(IESE's new building has parking facilities. Free parking will be provided for all participants at the new campus at Av. Pearson 28. Access through Arnús i de Garí, 3-7)

Registration fee

- General:                2.200 €
- IESE Alumni
  (10% dct.):            1.980 €
- IESE Members and
  Supporting Companies
  (30% dct.):            1.540 €

Fee includes lunches and material.

Payment must be made prior to Program attendance.

Deadline for registration

Deadline for registration is November 3, 2008.

Places are limited and will be filled in strict order of registration

Contact information
IESE Barcelona
Seminars Department
Tel.: 93 253 42 00
Fax: 93 253 43 43
seminarios.bcn@iese.edu
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