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Barcelona, 16th April, 2009
Introduction|
Objective|
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Who should attend|
Directors|
The themes of our previous meetings were|
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Introduction
Europe is the cradle of luxury goods. Creativity, quality, art, culture and entrepreneurship have all contributed to creating successful luxury brands worldwide. European luxury companies have recently been rethinking business to increase profitability, however due to the current financial crisis there is a slowdown in Western markets and consumption and growth are being concentrated in emerging markets. European luxury brands companies are therefore facing challenges in managing key investments, cost reductions, marketing, and geographical expansion. How should they respond?
Objective
The meeting aims to provide an opportunity to reflect and discuss future growth strategies.
Program
Thursday, April 16 | 8:30-9:00 | Registration and distribution of conference materials
| | 9:00 -9:30 | Welcome and Introduction to the meeting
- Prof. Pedro Nueno, IESE
| | 9:30-11:00 | The Traditional Luxury View
Many companies have demonstrated an extraordinary capacity to adapt throughout their long history with maintain high quality, technology, and value creation.
- Alain Quillet, General Manager, Nina Ricci
- Juan Carlos Torres, CEO, Vacheron Constantin
- Pablo Álvarez, CEO, Vega Sicilia
Moderator: Prof. Pedro Nueno, IESE
| | 11:00-11:30 | Coffee Break
| | 11:30 -13:00 | Luxury, Prestige and Lifestyle
The aspiration for a high quality of life has opened up new opportunities in tourism and leisure.
- Jaume Tàpies, International President, Relais & Châteaux
- Andrés Cárdenas, CEO, Bavaria Yachtbau GmbH
Moderator: Prof. Pedro Nueno, IESE New Business Models
The case of Tous: affordable luxury fasion with a vast product range.
- José Luis Manglano, CEO, Tous
Moderator: Prof. Pedro Nueno, IESE
| | 13:00 -13:15 | Break
| | 13:15-14:00 | Leading the Retail Airport Sector
Duty-free stores, specialized shops, and other retail concepts offer an extensive prestige brand portfolio in airports. It is necessary to understand this ever-changing environment to meet the needs and expectations of travelers.
- José María Palencia, CEO, Aldeasa
Moderator: Prof. Pedro Nueno, IESE
| | 14:00 - 14:30 | China: A Key Market
China offers an opportunity for European prestige brands. What are the requirements for distribution and retail?
-Prof. Pierre Xiao Lu, CEIBS
Moderator: Prof. Pedro Nueno, IESE
| | 14:30-15:45 | Lunch
| | 15:45-16:15 | The Italian Industry
Italy has contributed a lot to European culture and continues to promote worldwide excellence in quality, innovation, research, and prestige.
- Armando Branchini, General Secretary, Altagamma
Moderator: Thomas Rosenthal, Head of External Relations and Marketing, Fondazione Italia Cina
| | 16:15-18:00 | Entrepreneurship and Distinction
Competing worldwide for exclusivity, managing European fashion brands, cultural styles, and opening new sales channels.
- Verónica Fisas, CEO and General Manager, Natura Bissé
- Javier Raventós, Partner and Member of the Board, Pepe Jeans London Group, and Hackett. - Vicente Castellano, General Manager, Hackett
- Lucas Carné, Founder and Ceo, Privalia
Moderator: Rosa M. Fité, IESE
| | 18:00-18:10 | ClosingRemarks
- Prof. Pedro Nueno, IESE
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IESE-Porsche Welcome Cocktail
Wednesday, April 15, 19:00
Reception with self-driving experience at Centro Porsche Barcelona. Please confirm attendance to Ariadna Verge
Tel. +34 616967298 Email: Averge@porsche.es |
Who should attend
The meeting is designed for entrepreneurs and senior executives of the luxury industry and companies offering prestige products and serveces that are recognized for their quality, design, image and exclusivity.
Click here to register
Directors
 | Prof. Pedro Nueno
Professor of Entrepreneurship, IESE
Holder of the Bertrán Foundation Chair of Entrepreneurship
Executive President, China Europe International Business School (CEIBS), Shanghai
Doctor of Business Administration, Harvard University
|  | Rosa M. Fité
Research Associate, IESE
MBA, IESE, University of Navarra
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The themes of our previous meetings were
2008 - “Winning Consumers with Luxury as a Value-Added Service“ 2007 - “Innovation and Growth in the Luxury Industry“ 2006 - “Prestige in the Global Context” 2005 - “Growth: Innovation and Creativity” 2004 - “Reformulating Strategies” 2002 - “The Prestige Goods Sector in a Process of Reflection” 2001 - “Creativity, Innovation and Prestige” 2000 - “Design and Prestige: Differentiating Luxury Brands” 1997 - “Creativity, Communication and Internationalization” 1995 - “The Luxury Brand Sector”
Sponsor
Media Sponsors
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Barcelona (+34) 93 253 42 00 |
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Madrid (+34) 91 211 30 00 |
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