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Executive Education - Seminars Español
2nd PHARMACEUTICAL INDUSTRY MEETING
Betting on the Sector

Barcelona, October 23, 2008

Introduction
Program
Who should attend
Chairman


Introduction

Few industries generate as much value as the pharmaceutical industry. Despite selling essential products, the sector is a source of innovation that has a multiplying effect and creates high-quality jobs. In Spain, pharmaceutical companies would be willing to make larger investments in response to market demands and reach slightly higher European levels, if they were operating in a more stable regulatory environment that recognizes the value of innovation. Do we bet on the sector?


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Program

8:30 - 9:00 
Registration and distribution of conference materials

9:00-10:00

Opening Session

- Marina Geli, Minister of Health, Government of Catalonia
- President of Farmaindustria elected in the General Assembly in October 2008
- Prof. Pedro Nueno, IESE


10:00-10:30

Coffee Break

10:30-11:15

Competition in the Global Market
- Prof. Pedro Nueno, IESE

11:15-13:15 

Challenges in the Spanish Market

- Philippa Rodríguez, President, Astra Zeneca UK 
- Francisco Quintanilla, Managing Director, Faes Farma 
- Antoni Esteve, President, Laboratorios Esteve

Moderator:
Humberto Arnés, Managing Director, Farmaindustria


13:15-13:30

Break 

13:30-14:15

Powerplay in the European Pharmaceutical Market
- Martin Erharter, Partner, Management Engineers

14:15-15:45    
Lunch 

15:45-16:45

The Future of Innovation
- Irene Norstedt, Head of Innovative Medicines, Health Research, European Commission 

Innovation in the Creative Imitation of Pharmaceuticals 

- Prof. Antonio Monge, Managing Director, Applied Pharmaceutical Research Center (CIFA), University of Navarra 
               
Moderator: Prof. Magda Rosenmöller, IESE

16:45-17:45

Formulas for Growth and Expansion
- Jordi Ramentol, Managing Director, Grupo Ferrer Internacional 
- Juan López Belmonte, President, Rovi

Moderator:
Prof. Pedro Nueno, IESE

17:45-18:15 

Conclusions
- Humberto Arnés, Managing Director, Farmaindustria 
- Prof. Pedro Nueno, IESE


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Who should attend

The conference is aimed at presidents, managing directors and senior executives of pharmaceutical companies, as well as healthcare professionals in general. It will also attract senior managers of public healthcare institutions.


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Chairman

Prof. Pedro NuenoProf. Pedro Nueno  
Entrepreneurship, IESE
Bertrán Foundation Chair of Entrepreneurship
Doctor of Business Administration, Harvard University

 


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Co-organizer

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Dates and location

October 23, 2008
IESE, Barcelona
Av. Pearson, 21
08034 Barcelona

(IESE's new building has parking facilities. Free parking will be provided for all participants at the new campus at Av. Pearson 28. Access through Arnús i de Garí, 3-7)

Registration Fee

Registration fee: 
€ 1,100

IESE Alumni (10% dct.): 
€ 990

IESE Members and Sponsoring Companies (30% dct.): 
€ 770

Fee includes lunches and material.

Payment must be made prior to Program attendance

Deadline for registration

Deadline for registration is October 16, 2008

Places are limited and will be filled in strict order of registration.

Contact information
IESE Barcelona
Seminars Dept.
Tel.: +34 93 253 42 00
Fax: +34 93 253 43 43
seminarios.bcn@iese.edu
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