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Executive Education - Seminars
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Barcelona, May 4, 2009
Introduction|
Working Plan|
Who´s the Summit Aimed At?|
Chairman|
Coorganized with:|
Sponsor|
Colaboradores|
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Introduction
Tourism represents both directly and indirectly approximately 10 % of the World’s GDP, and generates 8.4% of total global employment. Spain ranked second in the world in terms of both tourism revenue and number of overseas visitors. Indeed, the tourist industry accounts for 10.8% of Spain’s GDP and 17 percent of its total employment, making it one of the country’s most important sectors. Within Spain, the Balearic Islands have secured a leading position in the industry, as a cluster of leading multinational tourism companies first initiated their activities on the islands. This first International Tourism Summit, promoted by the IESE Balearic Islands Alumni Association Chapter and co-organized by IESE and the OECD, will review the current situation of the industry worldwide, explore the main challenges the sector faces and foresee general future trends.
Working Plan
| | | 8:30-9:00 | Reception and distribution of conference material
| | 9:00- 9:30 | Opening Session
- Joan Mesquida, Deputy Minister of Tourism, Spain
- Cristina Narbona, Ambassador, Permanent Representative of Spain to the OECD
- Raúl González, President, IESE Balearic Islands Alumni Association Chapter
- Jordi Canals, Dean IESE
- Prof. Juan Roure, IESE
| | 9:30-10:30 | How is the Global Crisis Impacting on the Tourism Sector?
In the current global economic environment, the tourism industry will face some important challenges. This Panel will review some of the major opportunities and threats that the economic landscape is likely to present and the strategies that can be deployed to navigate through these potentially difficult times. - Prof. Alfred Pastor, IESE
- Jordi Shoenenberger, Partner Service and Products Area, Deloitte Spain
- Javier Jiménez, Partner Hostelry and Tourism Industry, Deloitte Spain
- José Luis Zoreda, Executive Vicepresident, Exceltur
Moderator: Javier Menor, Partner, Deloitte Lawyers | | 10:30-11:00 | Coffee Break
| | 11:00-12:15 | Tourism Investments in Time of Crisis: Risks and Opportunities
The current economic and social climate is creating a challenging time for businesses in tourism. This panel will review some of the support policies and programs available to meet the challenges and capitalize on new opportunities for growth.
- Michaela Vittoria Brambilla, Deputy Minister of Tourism, Italy
- Rodolfo Eliozondo, Minister of Tourism, Mexico
- Zoheir Garranah, Minister of Tourism, Egypt
- Hervé Novelli, Deputy Minister of Tourism, France
- Igor Eremin, Deputy-Head of Tourism and International Cooperation Department of the Russian Ministry, Russia.
- Javier Rodríguez-Mañas, General Secretary Turspain
Moderator: Sergio Arzeni, Director, OECD Centre for Entrepreneurship, SMEs and Local Development (CFE)
| | 12:15-13:45 | Innovation as a Means of Differenciation and Value Creation
The tourism sector has successfully developed new international value propositions. This panel will explore three separate cases by looking at how they were designed and implemented and how they captured market value.
- Carlos Costa, Senior Partner, Boston Consulting Group
- Carlton Ervin, Senior Vicepresident, International Hotel Development, Marriot International Inc.
- John Lindquist, Senior Advisor, Boston Consulting Group
- Jordi William Carnes, Deputy Mayor of Barcelona (*)
- Moderator: Prof. Antonio Dávila, IESE
| | 13:45-15:00 | Lunch
| | 15:00-16:30 | New Players in the Value Chain and Strategic Alliances to Compete on a Global Scale
Recent technological advances have led to the appearance of new players in the industry. This panel will discuss the business models developed by these new actors, how they complement the industry and the threats and opportunities they present to the industry
- Gabriel Subías, CEO, Orizonia
- Matthew Crummack, SVP Lodging, Expedia
- Ignacio Martos, CEO, OPODO
- Enrique Dupuy, CFO & Corporate Strategy Manager, Iberia
- Eulogio Bordas, President, THR International Tourism Advisors
Moderator: Pedro Goenaga, Partner Rusell Reynolds Associates
| | 16:30-16:45 | Coffee- Break
| | 16:45-18:15 | Learning from the Past to Build the Future Well known entrepreneurs have developed very successful international case histories in the tourism industry. With the respective managers and/or owners,this panel will analyze their business experience, the key factors to their success and their plans for the future.
- Sebastián Escarré, Vicepresident ,Sol Melià (*)
- Carmen Riu, CEO Riu, Hotels & Resorts - Simón Pedro Barceló, Co-President Barceló Group
Moderator: Prof. Juan Roure, IESE
| | 18:15-18:45 | Closing Session - Josep Huguet, Minister of Innovation, Universities and Enterprises, Government of Catalonia
- Miquel Nadal, Minister of Tourism, Balearic Islands Government
- Alain Dupeyras, Head of Tourism, OCDE
- Prof. Juan Roure, IESE |
Who´s the Summit Aimed At?
The Summit is geared to an audience of entrepreneurs, CEOs, presidents and other senior executives of companies working in tourism and related industries such as banking, general management consulting or real estate consulting firms.
Click here to Apply
Chairman
 | Juan Roure
Professor of Entrepreneurship
Doctor of Philosophy (Engineering Management), Stanford University
Master of Business Administration, ESADE
Degree in Industrial Engineering, Polytechnic University of Cataluña
ISP, Graduate School of Business Administration, Harvard University |
Coorganized with:
Sponsor
Colaboradores
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