Trend watching has become a hot topic among business publications. More and more, managers need to be clued into what may or may not be lurking around the corner in order to compete in global business. As corporate strategy is clearly affected by global social, environmental and business trends, we want you to prepare for the coming year with a selection of resources you can use to identify the hottest new trends. Happy 2009!

We recommend starting with news articles and trade publications:

Business Source Complete
Tip: Search for "Trends" as a Subject Term.

Factiva
Tip: From the Search page> Sources and Factiva Intelligent Indexing TM>
Subject Select “Editor’s Choice – Trends/Analysis”

Don’t forget to look at the market research reports:

GMID Passport - Consumer market trends.

Business Insight - Market and industry trends.

Forrester - Emerging technologies and consumer trends.
Tip: Research > Emerging Trends

For free on the web:

Global Trends 2025: A transformed World
Report prepared by the NIC that takes a long-term view of the future.

The IBM Global CEO Study “The Enterprise of the Future”
This study provides new and compelling perspectives on strategic issues such as global integration, new and changing customer groups, and business model innovation.

Top 5 trend-watching tips
Trends and tips to hone your own trend-watching skills.

New Resource: GMID Passport

Euromonitor International's Global Market Information Database has been extended, expanded and enhanced to become Passport GMID.

Now Passport GMID also includes:
-Timely industry news commentaries on events from Euromonitor's own analysts.
-Future demographic reports highlighting changing population structures.
-Detailed country and strategy briefings featuring global trends predicted to influence consumer markets.

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Hints & Tips: How do I find analyst reports?

At IESE Library we have access to a range of investment bank reports via Thomson Research. It contains research reports written by top analysts at over 1,000 leading investment banks, brokerage houses, and consulting firms worldwide, such as JP Morgan, Credit Suisse, Bernstein Research, BNP Paribas Securities (Asia) and Grupo Santander. Nearly 4,000 new reports are added each business day.

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We recommend

Enterprise Surveys: Do Your Own Analysis

The World Bank has launched a custom query tool called Do Your Own Analysis. It allows users to slice and dice firm-level, microeconomic data across 172 indicators from over 100 countries. Each query generates a custom graph that the user can cut and paste. These surveys measure business perceptions of the investment climate in countries, based on data from over 66,000 firms worldwide. They can be used to analyze job creation and growth trends.

UNdata is a portal to access statistical data collected from the many and varied international governmental organizations that make up the United Nations. Over 55 million database records are held on the site.

The List of Lists is a database of ranked listings of companies, people and resources freely available on the Internet. Useful for identifying special issues of industry trade journals, popular magazines and newspapers that provide outlooks, surveys, and statistical reports.

News & Happenings

Training Sessions
Information sessions scheduled for this term, designed to introduce users to information research topics and related online resources.

E-Resources on Trial
See a list of trial e-resources currently being evaluated at IESE Library.