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It’s Olympic year and in a few months’ time the biggest global spectacle on the planet will get under way in Beijing. Some people will not only be paying attention to the athletes breaking records but also to the impressive financial figures involved. Companies from around the world will have invested more than $2 billion on sponsorship, with many more billions being spent on advertising and promotional campaigns. These days, the sports industry is one of the fastest-growing global businesses in the world. In order to help you develop a better understanding of the sports business, we have decided to give you an overview of the essential sports business information resources available at the IESE Library. -Books and e-books in the IESE Library Catalogue -Journal articles on sport in Business Source Complete -Top sports journals available at IESE:
-News about the sports industry in Factiva
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New resource: OrbisThe IESE Library has subscribed to ORBIS Top 750,000, a Bureau van Dijk Electronic Publishing product. More in-depth marketing and financial information on public and private firms worldwide is now available at IESE, including that relating to banks and insurance companies. |
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Hints and Tips: How do I get info on market share or market size?Marketing data on market share or market size is available in several databases subscribed to by the IESE Library. |
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We recommendBeijing 2008 Olympic Games
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Fox Sports
Information on all kind of sports worldwide is available on Fox Sports’ website. From soccer to horse racing, and covering all countries, this website features rankings, scores, schedules and tickets.
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| Sports Illustrated “Fortunate 50” The leading sports magazine in terms of paid circulation and advertising revenue, Sports Illustrated set out to rank the 50 top-earning American athletes and 20 of the top-earning non-Americans.
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News & HappeningsTraining Sessions E-Resources on Trial |
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| Reader feedback is essential for making this newsletter a useful tool. We welcome suggestions for topics to be included in future newsletters! E-mail us See other newsletters |
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| In accordance with the wording of the Organic Act 15/99, IESE, Universidad de Navarra (hereinafter IESE), informs that the Personally Identifiable Information (Personal Information) used in this communication, is included in a computerized file of which IESE is ultimately responsible for. If you wish to exercise your rights of access, modification, cancellation and/or opposition, you can send a letter to Library, Av. Pearson 21, 08034, Barcelona or an electronic mail to biblioteca@iese.edu | ||||||
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