III Conference on the Economics of Advertising and Marketing

Traditionally, economists and marketing researchers have analysed relevant issues on markets rather separately and using different methodologies. The proliferation of databases and the quantitative nature that marketing has developed over the recent years open new avenues of research where insights from marketing, economics and econometrics can be combined naturally. This workshop, which is organized for the third consecutive year, arises as a platform for communication and exchange of ideas between economists and marketing researchers. The idea is to help two separate styles and methods to address market problems converge.

The workshop aims at gathering top quality economics and marketing researchers interested in advertising. During the workshop economists will present their research outcomes, which will be discussed by marketing researchers, and vice versa. The presentations will be followed by a general discussion on promising avenues for research and collaboration. The workshop will also provide a space for interaction and exchange of data and methodological advances.

FRIDAY 11

The Public-Private Sector Research Center was created in October of 2001. Its mission is to foster cooperation between the private sector and public administrations, as well as the exchange of ideas and initiatives, through dialogue, research and education.

The Center is sponsored by the following organizations: Accenture, Ajuntament de Barcelona, Caixa Manresa, Cambra de Comerç de Barcelona, Departament d'Economia i Finances de la Generalitat de Catalunya, Departament d'Innovació, Universitats i Empresa de la Generalitat de Catalunya, Diputació de Barcelona, Endesa, FOBSIC, Fundació AGBAR, Garrigues, ICIC,  Mediapro, Microsoft, sanofi-aventis and ATM, FGC and TMB.