Center for Sports Business Management of IESE Business School organizes an annual International Forum where important personalities and managers meet to study the new challenges and tendencies of the sport industry.

In its fifth edition the forum will focus on different strategies taken by cities from the five continents in the last years, based on the organization of major international  sport events.
 
Public representatives of cities, the owners of the main sport events, the sponsors of the events, and the media group  will explain their contribution to the success of major sport events and to the social and economic development of the city.

Valencia was chosen by CSBM/IESE as case to study, due to the strong strategy taken by this city which has promoted and hosted high level international sport events (America's Cup, Formula 1, Volvo Oceans Race, Open 500, Worlds Athletics Indoor Championship, among others), and the results obtained during last fifteen years.