Monday
March 2nd | |
| |
| 16.00-16.30 | OPENING SESSION
Prof. Sandalio Gómez, President of CSBM, IESE
The Hon. Juan Antonio Samaranch, President Emeritus of IOC and President Emeritus of CSBM, IESE
The Hon. Rita Barbera, Mayor of Valencia |
| 16.30-18.00 | ACADEMIC PANEL
"The Hosting of Major Sport Events: Key to Economic Development of the Cities"
Prof. Sandalio Gómez, President of CSBM, IESE
"Valencia’s experience"
The Hon. Rita Barbera, Mayor of Valencia |
| 18.00-18.30 | Coffee break |
| 18.30-20.15 | PANEL OF CITIES
Dr. Ali A. Al-Bakri, National Team Committee, Sport Department at Qatar
Ms. Hou Yulan, Deputy Secretary General of the People's Government of Beijing Municipality (China)
The Hon. Tessa JowellMP, Olympic Minister, UK*
Ng Ser Miang, Vice-president, Singapore Olympic Committee
The Hon. Alfonso Petersen Farah, Mayor of Guadalajara (México)
Moderator: Prof. D. Alberto Fernández, IESE |
| |
Tuesday
March 3rd | |
| | |
| 09.30-11.15 | PANEL OF THE OWNERS AND ORGANIZERS OF EVENTS
Ernesto Bertarelli, Head of the Alinghi syndicate for the America’s Cup
Carmelo Ezpeleta, Managing Director of DORNA
Paul Hardy, Competition Director of the IAAF (International Association of Athletic Federation)
Tu Mingde, Vice-president, Chinese Olympic Committee
Moderator: Emilio Butragueño, Strategic Committee of CSBM, IESE |
| 11.15-11.45 | Coffee Break |
| 11.45-13.30 | PANEL OF SPONSORING COMPANIES
María Sánchez del Corral, Corporate Marketing Director of Banco Santander
Luís Gómez, Marketing and Brand Director, Iberdrola
Moderator: Ignacio Gracia, Strategic Committee of CSBM, IESE |
| 13.30-15.00 | Lunch |
| 15.00-17.00 | PANEL OF MEDIA GROUPS
Julian Reyes, General Director of Sports, RTVE
Herb Granath, Chairman of the Board and CEO, Media and Entertainment Holdings
Patrick Lane, Deputy Business Affairs Editor of “ The Economist”
Moderator: Carlos Martí, IESE Researcher |
| 17.00-17.30 | CLOSING SESSION |
