Assistant Professor Johanna Mair
Department of General Management
IESE Business School, University of Navarra 
Av. Pearson, 21
08034 Barcelona
Spain
e-mail: jmair@iese.edu

Assistant Professor Jeffrey Robinson
Kaufman Management Center
Stern School of Business, New York University 
44 West 4th Street, 713 Tisch
NY 10012, New York
USA
e-mail: jrobinso@stern.nyu.edu

Adjunct Professor Kai Hockerts
Centre for the Management of Environmental and Social Responsibility
INSEAD 
Boulevard de Constance
77305 Fontainebleau
Cedex, France
e-mail: kai.hockerts@insead.edu