STRUCTURE AND CALENDAR

Media AMP follows a modular structure which means two things: minimal disruption to your professional calendar, and the chance to implement and experiment with new concepts between modules.

You will take five modules over nine months. Module one at IESE’s New York campus; module two at UCLA in Los Angeles; modules three and four in New York and a final module in Barcelona, directly after the Mobile World Congress.

MODULE 1 Seeing the Big Picture

NEW YORK June 5-9, 2017
MODULE 1 • Examine the global outlook
• Resolve complexity, deliver change management
• Explore economics of media businesses
• Review your strategy in context of digital, global change
• Analyze the dynamics of power and influence
MODULE 2 Capturing a Constantly Shifting Audience

LOS ANGELES Sept. 27-30, 2017
MODULE 2 • Assess audience segmentation in context of marketing
• Review consumer trends and behavior of Millennials
• Explore strategies for better audience research
• Re-think innovation
• Explore ambidextrous leadership
MODULE 3 Bridging Rapidly Changing Business Models

NEW YORK November 1-4, 2017
MODULE 3 • Develop a digital mindset
• Explore digital impact on creation, distribution, revenue
• Evaluate double-sided platforms
• Explore intrapreneurship and innovation
• Assess intellectual capital in the digital age
MODULE 4 Sustaining Growth in the Midst of Uncertainty


NEW YORK January 10-13, 2018
MODULE 4 • Review customer centricity
• Explore service value
• Analyze strategies for managing creative people
• Identify and exploit ways to finance growth
• Re-assess risk management and decision-making
MODULE 5 Building and Leading a Global Future

BARCELONA Febr. 28-March 3, 2018
MODULE 5 • Analyze mobile strategies to unlock its potential
• Explore emerging business models
• Evaluate alliances across brands and sectors
• Hone global strategy
• Develop new negotiation skills
• Recognize signposts for future scenarios

PARTNERING FOR EXCELLENCE IN GLOBAL BUSINESS

IESE Business School New York campus, U.S.

For over 50 years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.

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UCLA Anderson School of Management

Since 1954, UCLA Anderson Executive Education has been cultivating forward-thinking leaders through the delivery of research based, highly applicable and globally sustainable leadership and management solutions. The school’s programs are anchored in the thought leadership of its distinguished faculty and inspired by the entrepreneurial and international spirit of Los Angeles, a city uniquely situated as the nexus between Asia and the Americas.

The school today has achieved worldwide recognition as an innovator in management education and research, with its faculty and alumni playing a key role in enhancing understanding of the fundamental business forces shaping the global economy.

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Advanced Management Program for Media and Entertainment

  • Stuart Lipper  

  • IESE New York

  • Program Director

  • Telf. +1 646 346 8828

  • Executive Education

  • 165 W. 57th Street