The Advanced Management Program is a learning journey that addresses the knowledge, mind-sets, skills and capabilities required to succeed as a CEO, general manager or senior executive.

Through discussion, debate, action-oriented activities, coaching and deep reflection, you will develop key competencies that will transform the way you lead.



Integrative thinking

Become an expert in integrating and aligning functions, units or geographies. Be a better bridge builder, translator, aligner.


Innovation mind-set

Identify and exploit opportunities for new products, new services or new markets. Know who to deploy when creativity is needed to solve problems.


Decision making

Improve your decision-making through deeper understanding of your broader competitive context and pan-organizational goals.


Change competency

Drive change. Identify the levers and the key people to build impetus, and follow through on implementation.


Self management

Develop heightened empathy, self-awareness and emotional intelligence. Improve interpersonal skills to develop talent.


Negotiating and influencing

Lead complex negotiations to more effective outcomes. Align diverse resources and capabilities around enterprise-level objectives.



Translate complex problems into simple, meaningful explanations. Resolve crises, disputes or customer challenges. Build commitment around shared goals.


Team management

Inspire your teams to take the next steps towards growth. Drive better alignment, commitment and performance.



The Advanced Management Program provides cross-functional and multi-faceted perspectives on different domains to give you the broader, deeper vision of a senior management generalist.

You will explore leadership in the context of:

  • The Global Economy

    Investigate the economic environment at the beginning of the 21st century, and analyze the open economy in the context of the balance of payments and the exchange rate. Delve into the anatomy of “bubbles” and financial crises.

  • Competing in the Digital Age

    Explore how the mobile space has transformed the global economy and chart the rise of the social web. Analyze the relevance of system obsolescence and IS strategy alignment.

  • Building Entrepreneurial Ventures

    How do firms manage creativity and structure ideas? Examine the venture process within the context of people, ideas and plans.

  • Strategy Definition and Implementation

    Look at how to build competitive advantage based on industry analysis, positioning and sustainability. Review how companies successfully create and capture value and manage strategic change.

  • Markets and Marketing

    Examine product and brand strategies within the context of a changing customer base. Review pricing to capture value, and the interaction of product, distribution and pricing.

  • Making Innovation Work

    Analyze execution and innovation risks and how to structure an innovation process. Sharpen your ability to spot creativity and identify opportunities.

  • Executive Decision Making and Analysis

    Analyze the decision-making process and criteria, and the drivers behind decisions from effectiveness to sympathy and virtues. Deepen your understanding of databased decision making and examine how business and people interact.

  • Negotiation

    Understand the dynamics of cooperative and competitive negotiations or “coopetition.” Take a deep dive into creative negotiation and conflict resolution.

  • Business Ethics

    Acquire the tools and strategies for managing fraud and corruption, preventing and resolving corporate scandals and understanding the opportunities presented by corporate social responsibility.

  • Leading Change

    Discover what it means to lead change, to lead towards excellence and to lead across cultures.

  • Health and Well–being

    You will have a unique opportunity to reflect on how your professional choices fit with your lifestyle. And you will be coached and supported to optimize your well-being and vitality to achieve greater personal and professional satisfaction and sustained performance.


For more information

Find the Admission Team Director nearest to you and discuss your needs and objectives.

Advanced Management Program (AMP)

  • Leila Vila

  • Business Development

  • +34 93 253 64 73 / 689850036 (Whatsapp)