19th Food & Beverage Industry Meeting

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Program

Tuesday, May 26, 2015 

8:30 - 9:00Registration and Welcome Coffee
9:00 - 9:30WELCOME AND INTRODUCTION
WELCOME ADDRESS

• Prof. Jordi Canals, Dean, IESE Business School

INTRODUCTION: MEETING'S PROGRAM AND VADEMECUM 2015 FOR FOOD AND BEVERAGE MARKETS

• Prof. Jaume Llopis, Academic Director of the Meeting, IESE Business School
• Fernando Pasamón, Partner, CB Practice Leader, Deloitte
9:30 - 11:00SOCIOECONOMIC AND CONSUMER TRENDS
TODAY’S TOPICS THAT WILL SHAPE TOMORROW
Reviewing macroeconomic indicators is key to understanding short-term growth forecasts. Analyzing the current economic situation also reveals new issues that will be of crucial importance in the next ten years, such as technology, globalization, long-term deflation and inequality. What changes can be expected in the next few years? What could/should companies do?

• Prof. Antonio Argandoña, IESE Business School

THE CHANGING NATURE OF THE GLOBAL ECONOMY AND HOW IT AFFECTS CONSUMER SPENDING
Which countries/regions will grow the most in the coming years: China, the BRICs, the United States or Europe? How will this affect consumer spending?

• Ira Kalish, Chief Global Economist, Deloitte

Q&A WITH PARTICIPANTS
11:00 - 11:30Coffee Break
FOOD AND BEVERAGE DRIVERS AND TRENDS
Besides exploring the macroeconomic, social, demographic and market context, it is also necessary to analyze the specific trends and challenges facing the industry, retail and the horeca channel, which are certainly affected by this context and call for a special approach to understand the implications for each area.
11:30 - 12:45ENGAGING TOMORROW’S CONSUMER
GLOBAL CONSUMER TRENDS IN THE FOOD AND BEVERAGE INDUSTRY

• Daphne Kasriel-Alexander, Consumer Trends Consultant, Euromonitor International

PANEL WITH YOUNG CONSUMERS

Moderator: Prof. Iñigo Gallo, IESE
12:45 - 14:00TRENDS AND IMPLICATIONS FOR THE INDUSTRY
Some of the main trends related to the industry point towards innovation in production systems and manufacturing (what is already called industry 4.0). Can new printing technologies transform the areas of production, packaging, distribution, the restaurant industry, the research of new nutritional sources and raw materials? How will the price of raw materials evolve in 2025? Can existing raw materials be substituted for new nutritional sources?

NEW INDUSTRIAL SOLUTIONS

• Dr. Béatrice Conde-Petit, Group Expert Food Science & Technology, Bühler

NEW TECHNOLOGIES

• Maria Company, Marketing Director of 3D Printing Business, Hewlett-Packard

Moderator: Fernando Pasamón, Partner, CB Practice Leader, Deloitte
14:00 - 15:30Lunch
15:30 - 16:45TRENDS & IMPLICATIONS IN CONSUMERS' LIFESTYLE
Digital is increasingly transversal and, as such, reflects the close link between the food and beverage industry and technology. The emergence of new frameworks for collaboration in the digital and technology sectors plays an important role in a growing trend: Will we have smart kitchens, refrigerators, appliances and systems that create our shopping lists? Will we live in digital homes that will change our lifestyles, as well as our eating and consumption habits?

• Miguel Ángel Fernández, Marketing Director HE&HA, LG Electronics Spain
• Jorge Lang, Director de Innovación para el Sur de Europa, Intel
• Ianko Ignatiev, Co-Fundador, Edamam

Moderator: Raimon Ripoll, Partner, Deloitte
16:45 - 17:15Coffee Break
17:15 - 18:30 TRENDS & IMPLICATIONS FOR RETAIL 
 Purchasing habits, online, offline and mixed channels, big data, the demand for customization, and retail and wholesale distribution will be some of the trends and challenges facing retail.

• Prof. Sandra Sieber, IESE

Interpretation and responses from El Corte Inglés on the future of retail

• Víctor del Pozo, Director de Compras de Gran Consumo, El Corte Inglés

Moderator: Miquel Lladó, IESE Business School 
18:30 - 19:00 FOOD AND BEVERAGE GLOBAL AWARD 2015 
 To Georges Plassat, CEO, Carrefour 
19:00 - 19:30 Closing Remarks 
 • Pedro Astals, Presidente, FIAB
• Alfonso Merry del Val, President, ANGED
• Prof. Jaume Llopis, Academic Director of the Meeting, IESE Business School
• Fernando Pasamón, Partner, CB Practice Leader, Deloitte 
19:30 Cocktail 

Contact 

IESE Industry Meetings
Lourdes Bosch

Date and Venue

May 26, 2015.
Schedule: 9 a.m. - 7 p.m.

IESE Barcelona
North Campus
C/Arnús i Garí, 3-7
08034 Barcelona
Spain

How to get to IESE Barcelona

Language

The conference languages are English and Spanish. Simultaneous translation will be provided into both languages.