21st Food & Beverage Industry Meeting

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PROGRAM INDEX

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Program

Thursday, June 8, 2017

8:30-9:00Welcome and Registration
9:00-9:15OPENING SESSION
 • Prof. Jaume Llopis, Academic Director of the Meeting, IESE Business School
• Fernando Pasamón, Partner, Consumer Business Industry, Deloitte
9:15-10:15THE GLOBAL POLITICAL AND SOCIOECONOMIC CONTEXT: GROWTH AND INEQUALITY
 Companies must make decisions based on the perspectives and trends arising from changes in today’s social, political and economic context. The new Trump era and post-Brexit scenario are adding to the uncertainty in a context of economic growth and increasing inequality.

• Prof. Antonio Argandoña, IESE Business School
• Ian Stewart, Chief Economist, Deloitte UK
10:20-11:10CHALLENGES AND FUTURE SCENARIOS OF GLOBAL FOOD SYSTEMS
 Global food systems are essential for humanity. Can we trust them to feed the eight billion plus people who will inhabit the planet in ten years’ time? How can we define the foods of the future? The scenarios will differ depending on the decisions we make today, what we change and what we keep the same: models for the haves and the have-nots, more sustainable production, distribution and consumption models, intensive consumption models, proximity models, etc. The decisions and implications of each scenario are different at the business and local levels.

• Ellen de Brabander, Interim Director-CEO, EIT Food and Senior Vice President R&D, PepsiCo

Speaker-Moderator: Prof. Pedro Videla, IESE Business School
11:10-11:40Coffee break
11:40-12:30THE DEBATE ON SUSTAINABILITY
 In this context, the business world is more divided than ever regarding the concept of sustainability. There are still very few executives in the world who consider this a priority issue. The world’s social, economic and political reality presents polarized positions: protectionism versus liberalism, theory versus practice, caution versus confidence in knowledge. This panel will present some of the major global initiatives concerning the future of food systems and will encourage the audience to express their opinion and vote.

• Ana Palencia, Sustainable Business & Communications Director, Unilever
• Prof. Pedro Videla, IESE Business School

Moderator: Prof. Carlos García Pont, IESE Business School
12:35-13:25THE CIRCULAR ECONOMY, VALUE CYCLE AND VALUE CHAIN
 The circular economy seeks to maintain the value of products, materials and resources in the economic life cycle for as long as possible, thereby minimizing waste. It thus involves many interrelated economic, social and environmental aspects, and promotes a non-linear production model that responds to the major challenges faced by the food and beverage industry. The transformation of the value chain is understood in this context: agriculture, manufacturing and processing, packaging and labeling, and the challenges concerning current consumption patterns are driving the search for new formats, new raw materials, new types of packaging and new nutritional sources.

• Guillermo Blázquez, Managing Director Spain and Portugal; Bühler Group
• Susana Méndez, Industrial Goods Division Director, Natra

Moderator: José Luis Gallego, naturalist and environmental journalist
13:30-15:00 Lunch 
15:00-15:50 INNOVATION IN RETAIL
 

New consumer attitudes represent the trends that are dominating innovation and the transition, especially in the field of retail. There are numerous innovation proposals emerging in this industry, ranging from online strategies to small but revolutionary changes in seemingly traditional formats. In this digital age, more and more square footage is being earmarked to offer innovative spaces for consumer activities. E-commerce is also providing responses to new customer demands through collaborative shopping models, such as ‘I’ll do your shopping for you, since you don’t have time’ and ‘I’ll cook and share it with you,’ and other formats that are emerging in this industry and providing new ways of thinking about and responding to consumers.

• Javier López Calvet, CFO & ecommerce, Carrefour
• Miquel Moyà, Industry Director Travel, Retail, Finance & Telco, Google

Moderator: Prof. Iñigo Gallo, IESE Business School

16:00-17:15 CONSUMER BEHAVIOR 
 Knowledge about consumers is key to growing and selling more and adapting products to existing demands. Consumers who buy food and beverages fall into numerous categories, and companies must focus not only on current consumers, but also on future generations in order to understand the changes they must address. This panel will also seek to understand how the new tools (social listening, etc.) and data available in this digital age can lead to broader and more personalized knowledge of consumers.

• Prof. Ricardo Piñero, Professor of Aesthetics, Universidad de Navarra
• Filippo Catalano, Chief Digital Operations Officer, Nestlé
• Josep Ametller, Founder and CEO, Casa Ametller

Moderator: Antonio Ibáñez, Partner,Deloitte Digital
17:15-17:30 Break 
17:30-18:20 RETHINKING STRATEGY
 Defining the right strategy for each company and implementing it is one of the most exciting tasks of any executive. This panel will present different examples and strategies of companies in the industry in an attempt to provide models and examples of strategic changes, challenges and opportunities.

• Ricardo Currás, CEO, DIA
• Ignacio González, CEO, Nueva Pescanova

Moderator: Fernando Pasamón, Partner, Deloitte
18:25-19:00 CLOSING SESSION 
 • Fernando Burgaz, General Director, Food Industry, Ministry of Agriculture, Fisheries, Food and Environment
• Prof. Jaume Llopis, Academic Director of the Meeting, IESE Business School  

Contact

Lourdes Bosch
IESE Industry Meetings

Date and Venue

June 8, 2017

IESE Barcelona 
South Campus
Av. Pearson, 21
08034 Barcelona
Spain

How to get to IESE Barcelona

Language

The conference languages are English and Spanish. Simultaneous translation will be provided into both languages.