22nd Healthcare Industry Meeting

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22nd Healthcare Industry Meeting - IESE Business School

Program

Tuesday, October 27, 2015

8:30 - 9:00 Welcome and Registration 
9:00 - 9:20OPENING SESSION
• Javier Martín Ocaña, Vice President, Fenin
• Prof. Núria Mas, Chair of the Meeting, IESE Business School
• Prof. Pedro Nueno, Founding Chair of the Meeting, IESE Business School
• Cándido Pérez Serrano, Partner, KPMG Spain and Coorganizer of the Meeting
9:20 - 9:50ECONOMY AND HEALTH
• Prof. Núria Mas, IESE Business School
9:50 - 11:00FINANCING HEALTHCARE: NEW MODELS 
Significant advances in medicine have resulted in major long-term health benefits for the population, but have also called for hefty short-term spending. Given this pressing reality, what new financial formulas can help make it possible to guarantee access to innovation which keeps to create value for the health population? How should a drug or technology be priced in this new era in healthcare? What does the entrepreneurial spirit have to contribute to healthcare financing?

• Iñaki Ereño, Managing Director Spain and Latin America, Bupa/Sanitas Group
• Dr. David Ikkersheim, Partner, KPMG Health Care Netherlands 

Speaker and Moderator: Prof. Pedro Nueno, IESE Business School 
11:00 - 11:30Coffee Break
11:30 - 12:00MOVING TOWARDS AN EVIDENCE-BASED HEALTHCARE: THE EXPERIENCE OF THE UK
• Sir Andrew Dillon, Chief Executive, NICE (National Institute for Health and Care Excellence)
12:00 -13:15STEERING INNOVATION
Innovation has been a driver of growth and development in the healthcare industry and has produced major improvements in people's health. Today's new discoveries are more complex than ever. It's no longer a question of merely developing new drugs and technologies. Innovation now also targets areas such as application formats, ways of improving service quality and managing health and finance. What are the future trends in the healthcare industry? How should companies focus their innovation in this area? Will new technologies revolutionize healthcare?

• Lluís Donoso, Director Clínic Center of Diagnostic by Imaging (CDIC), Hospital Clínic de Barcelona and Executive Director, UDIAT Centre Diagnòstic
• Adolfo Fernández-Valmayor, CIO & Digital, Quirónsalud
• Margarita López Acosta, Responsible, Sanofi Iberia
• Jaime Vives, President Spain, Roche Diagnostics, S.L.

Moderator: Prof. Núria Mas, IESE Business School 
13:15 - 13:30 Break 
13:30 - 14:15THE ROLE OF THE PATIENT: DIY IN HEALTHCARE?
Population aging brings with it an increase in the prevalence of chronic illnesses. The patient's involvement will be key to achieving the results expected in terms of quality. What role will patients play in the healthcare of the future? What can be done to get them more involved? What are the perspectives of DIY healthcare?

• Tomás García Gómez, CEO & Managing Director, People Who Global
• Jordi Ramentol, CEO, Ferrer and President, Association for Self-Care and Health (ANEFP)

Moderator: Prof. Pedro Nueno, IESE Business School 
14:15 - 15:45Lunch
15:45 - 16:45HEALTHCARE: A GLOBAL OPPORTUNITY
Healthcare is increasingly becoming a global opportunity, as can be seen from the many companies from other industries that are marketing products, technologies and services designed to improve health. What is needed? What can other industries contribute? How should healthcare companies position themselves? How should we think about developing strategies for different markets?

• Belén Garijo, Member of the Executive Board and CEO Healthcare, Merck Group
• Víctor Grífols Roura, President and CEO, Grifols, S.A.

Moderator: Prof. Núria Mas, IESE Business School 
16:45 -  17:15Coffee Break 
17:15 - 18:15 OUTCOME-BASED HEALTHCARE
In this new healthcare era, efficiency and effectiveness will be a constant. How should a patient-centered, results-based healthcare system be structured? What challenges will have to be overcome? What measures will have to be taken? What role will companies play? What role will partnerships play? How can professionals' work be oriented in this direction? What’s the role of Big Data?

• Luis Campo, GM for Iberia, GE Healthcare 
• Jordi Martí, VP General Manager, Celgene Spain & Portugal
• Haig A. Peter, Executive Consultant, Cognitive Computing Ambassador, IBM Research Zurich

Moderator: Cándido Pérez Serrano, Partner, KPMG Spain
18:15 - 18:45REFLECTIONS AND REMARKS
• Prof. Núria Mas, IESE Business School 
• Prof. Pedro Nueno, IESE Business School 
• Cándido Pérez Serrano, Partner, KPMG Spain
18:45 Closing Session
• Boi Ruiz, Minister, Department of Health, Government of Catalonia 


• Antoni Esteve, President, Farmaindustria
• Prof. Núria Mas, Chair of the Meeting, IESE Business School
• Prof. Pedro Nueno, Founding Chair of the Meeting, IESE Business School
• Cándido Pérez Serrano, Partner, KPMG Spain and Coorganizer of the Meeting

Contact 

M.Helena Andreu
IESE Industry Meetings

Date and Venue

October 27, 2015

IESE Barcelona
North Campus
C/ Arnús i Garí, 3-7
08034 Barcelona
Spain

How to get to IESE Barcelona

Language

The conference languages are English and Spanish. Simultaneous translation will be provided into both languages.