23rd Healthcare Industry Meeting

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Program

Thursday, October 27, 2016

8:30 - 9:00 Welcome and Registration
OPENING SESSION
9:00 - 9:30• Prof. Franz Heukamp, Dean, IESE Business School

• Humberto Arnés, Director General, Farmaindustria
• Prof. Núria Mas, Chair of the Meeting, IESE Business School
• Prof. Pedro Nueno, Founding Chairman, IESE Business School
• Cándido Pérez Serrano, Partner, Head of Infrastructure, Transport, Government and Health, KPMG in Spain
ECONOMICS AND HEALTH
9:30 - 10:00• Prof. Núria Mas, IESE Business School
CARE DELIVERY & PATIENT ENGAGEMENT IN A VALUE-BASED HEALTHCARE
10:00 - 10:45Despite the growing acceptance of the value-based healthcare concept, progress in implementation has been slow. How should care delivery evolve to make value-based healthcare a reality? How is value defined and established? How can we engage the patients to achieve this goal? How should companies think about this?
 
• Josep Tabernero, MD PhD, Head Medical Oncology Department, Vall d’Hebron University Hospital and Director, Vall d’Hebron Institute of Oncology (VHIO)
• Julián Trinchet, Sales Manager, MAPFRE España

Moderator: Prof. Jaume Ribera, IESE Business School  
10:45 - 11:15Coffee Break
VALUE-BASED HEALTHCARE. A GLOBAL PERSPECTIVE
11:15 - 12:00Healthcare is increasingly becoming a global opportunity, not just a global necessity. What strategies have companies defined for different markets? What do senior executives think about it?  What does it mean for the managers of the future?

• Laura González Molero, President, Bayer Healthcare Pharmaceutical in Latin America
• Imed Laiti, CEO, Doha Spain Development and Founder and Managing Director, Barcelona Medical Center in Doha, Qatar 

Moderator: Prof. Pedro Nueno, IESE Business School
THE PERSPECTIVE OF THE PUBLIC SECTOR
12:00 - 12:45• David Elvira, Director, Catalan Health Service 
• César Pascual, General Director of Healthcare Coordination, Servicio Madrileño de Salud (SERMAS)

Moderator: Prof. Núria Mas, IESE Business School
PAYING FOR VALUE: HEALTHCARE TRANSFORMATION IN THE US
12:45 - 13:15• Eveline Van Beek, Managing Director, KPMG Healthcare Advisory and COO for KPMG’s global Value Based Payment proposition

Moderator: Cándido Pérez Serrano, Partner, KPMG in Spain 
13:15 - 13:30Break
NEW BUSINESS MODELS
13:30 - 14:30The shift towards value-based healthcare is inevitable. But how can we transform it into a viable business model? Many major innovations with long-term savings require high short-term spending. How can these concepts be made compatible? What do these new business models mean for patients? What approach do we take to pricing and financing in this context? 
 
• Christophe Carbonel, Head Market Pricing, Novartis Pharma AG
• Javier Colás, President, Medtronic Ibérica  

Moderator: Prof. Núria Mas, IESE Business School  
14:30 - 15:45Lunch
INNOVATION & DIGITAL TRANSFORMATION
15:45 - 16:45The digital transformation will also impact also on healthcare. What are the opportunities for innovation in this industry?  What key innovations will revolutionize healthcare? How should we approach financing innovation?

• Nuno Godinho, General Manager Software / Software CTO Europe, GE Healthcare
• Javier Olaizola, Public Sector Leader, IBM Global Business Services
• Dr. Romain Quidant, ICREA Professor, ICFO

Moderator: Cándido Pérez Serrano, Partner, KPMG in Spain 
16:45 - 17:00 Break 
FORGING ALLIANCES
17:00 - 18:00 Successful partnerships are powerful medicine. Health systems, hospitals and primary care centres and the industry might need to forge alliances to implement value-based care and respond to the new demands of bundled or capitated payments models. What are the keys for a successful partnership? How are different stakeholders working together? What can other industries contribute? What is needed?

• Timmo Andersen, General Manager, Boehringer Ingelheim Spain
• Luis Cortina, General Director, Siemens Healthineers Spain and Vice-president, Lab Diagnostics Western Europe and Western Africa
• Beatriz Faro, President, Pfizer Spain

Moderator: Prof. Núria Mas, IESE Business School
FINAL REFLECTIONS 
18:00 - 18:15 • Prof. Núria Mas, IESE Business School
• Cándido Pérez Serrano, Partner, KPMG in Spain  
CLOSING SESSION 
18:15 • Ma. Luz López-Carrasco, President, Fenin
• Prof. Núria Mas, Chair of the Meeting, IESE Business School
• Cándido Pérez Serrano, Partner, Head of Infrastructure, Transport, Government and Health, KPMG in Spain  

Contact 

M.Helena Andreu
IESE Industry Meetings

Date and Venue

October 27, 2016

IESE Barcelona
North Campus
C/ Arnús i Garí, 3-7
08034 Barcelona
Spain

How to get to IESE Barcelona

Language

The conference languages are English and Spanish. Simultaneous translation will be provided into both languages.