29th Automotive Industry Meeting
Program
PROGRAM
Tuesday, November 11, 2014
| 8:30 - 9:00 | Welcome and Registration |
|---|---|
| 9:00 - 9:15 | OPENING SESSION |
| • Prof. Jordi Canals, Dean, IESE Business School
• Prof. Marc Sachon, Chairman IESE Auto, IESE Business School • Joan Llorens, Founding Chairman IESE Auto and Member of the Board, STA • Prof. Pedro Nueno, Founding Chairman IESE Auto, IESE Business School • Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG Spain and Coorganizer | |
| 9:15 - 9:45 | ECONOMIC OVERVIEW: OVERVIEW OF THE SPANISH, EUROPEAN AND GLOBAL ECONOMIES |
| Although the eurozone has overcome the recession, the long shadow of deflation and the complexity of a potential purchase of European debt undermine its recovery. Falling debt prices have yielded a positive effect in Spain, but the sluggish employment market indicates that more work is needed.
• Prof. Antonio Argandoña, IESE Business School | |
| 9:45 - 10:05 | INTERVENTION OF THE MINISTRY OF BUSINESS AND LABOR OF THE GOVERNEMENT OF CATALONIA |
| • Hble. Sr. Felip Puig | |
| 10:15 - 10:45 | Coffee Break |
| 10:45 - 11:30 | NEW PLAYERS: QUALITY, BRANDING AND POST-SALES CUSTOMER SATISFACTION |
| The growth of OEMs in volume-leadership markets continues to steadily rise. Some companies have done very well by implementing effective quality control, branding and post-sales customer satisfaction strategies, and have begun to take their first cautious steps toward internationalization.
• Gert Volker Hildebrand, Executive Director of Design, Qoros Automotive Co. Ltd. Moderator: Prof. Pedro Nueno, IESE Business School | |
| 11:30 - 12:15 | VALUE AND SUSTAINABILITY |
| Companies can create value by integrating sustainability in all facets of the value chain through sustainable management and responsible products that satisfy customer needs and respond to the challenges of safety, mobility, and energy efficiency, among others, and reflect a real concern for environmental protection.
• Dr. Rainer Feurer, Senior Vice President, Sales Strategy and Steering, Channel Development, BMW Group Moderator: Prof. Marc Sachon, IESE Business School | |
| 12:15 - 12:30 | Break |
| 12:30 - 13:30 | THE "WHY BUY A CAR?" GENERATION |
| The automotive industry faces challenges that go far beyond engineering. Many young consumers question the need to own a car, as well as the importance of the automotive industry. How can automotive firms strengthen their brands and overall value and raise interest among younger consumers?
• Reiner Hoeps, Managing Director, Mercedes-Benz Cars • Emilio Herrera, Managing Director, Kia Motors Iberia Moderator: Juan José Díaz Ruiz, CEO, Díaz Ruiz & Partners | |
| 13:30 - 14:00 | SPANISH MANUFACTURERS I |
| • José Manuel Machado, Chairman and CEO, Ford Spain
Moderator: Francisco Roger, KPMG Spain and Coorganizer | |
| 14:00 - 14:30 | CONVERGENCES BETWEEN SECTORS |
| • Dieter Becker, Global Chair Automotive Sector, KPMG International
Moderator: Prof. Pedro Nueno, IESE Business School | |
| 14:30 - 15:45 | Lunch |
| 15:45 - 17:00 | TAKING THE PULSE OF THE SECTOR |
| • Prof. Marc Sachon, IESE Business School | |
| 17:00 - 17:45 | THE SPANISH DISTRIBUTION CHANNEL |
| Car dealerships are beginning to turn a profit and generate employment. While the recovery is slow, growth objectives are being met. Post-sales, international markets and used-car sales have generated new business models. What else can dealerships do to create value? In your opinion, how can automobiles and drivers be better supported?
• Jaume Roura, President, Faconauto Moderator: Prof. Marc Sachon, IESE Business School | |
| 18:00 - 18:15 | Break |
| 18:15 - 19:15 | SPANISH MANUFACTURERS II |
| Good news for Spanish industry: the manufacturing sector, export sales and export value are growing, and investments in industry are increasing. Spain is gaining steam as an automotive player. Achieving a robust domestic market is crucial as the industry continues to create value. What plans does the Spanish automotive industry have for the future?
• Antonio J. Cobo, General Manager, General Motors España • Frank Torres, Vicepresident Nissan Industrial Spanish Operations, Nissan Motor Ibérica, S.A. Moderator: Francisco Roger, KPMG Spain and Coorganizer | |
| 19:15 - 19:30 | REFLECTIONS AND COMMENTS |
| 19:30 | Networking Cocktail |
Wednesday, November 12, 2014
| 9:00 - 9:45 | THE PERSPECTIVE OF ANFAC (SPANISH ASSOCIATION OF AUTOMOBILE AND TRUCK MANUFACTURERS) |
|---|---|
| The Road to Three Million: Key Elements and Reflections
• José Luis López-Schümmer, Chairman, ANFAC Moderator: Prof. Marc Sachon, IESE Business School | |
| 9:45 - 10:30 | SUPPLIERS AND INNOVATION |
| The Spanish supply industry plays a pivotal role in the country’s position as an automotive hub. Moreover, Spanish suppliers continue to successfully expand into international markets. How can Spanish suppliers gain market share and increase the value of the auxiliary industry to OEMs?
• José Manuel Temiño, CEO, Grupo Antolin Moderator: Prof. Pedro Nueno, IESE Business School | |
| 10:30 - 11:15 | SERNAUTO POINT OF VIEW |
| • Josep Ma. Pujol, President, Sernauto
Moderator: Prof. Pedro Nueno, IESE Business School | |
| 11:15 - 11:45 | Coffee Break |
| 11:45 - 12:45 | CLUSTERS, TALENT AND INNOVATION |
| Collaborations and alliances among companies in search of value and innovation despite increasingly dissimilar technological profiles have intensified. As professional profiles evolve, effective talent management has become key. What changes lie ahead?
• Vicenç Aguilera, President, Clúster de la Indústria d'Automoció de Catalunya (Automotive Industry Cluster of Catalonia) • Juncal Garrido, Partner Automotive Practice, Russell Reynolds Associates Moderator: Prof. Marc Sachon, IESE Business School | |
| 12:45 - 13:45 | ICT INNOVATION: COMMUNICATION AND IT COMPANIES |
| Information technologies offer incredible opportunities for innovation, which is particularly valued by younger consumers. Who will control the information channel?
• Surya Mendonça, Global m2m Managing Director, Telefónica • Chandru Shankar, EMEA Lead-Manufacturing & Distribution, Microsoft Moderator: Prof. Marc Sachon, IESE Business School | |
| 13:45 | CLOSING SESSION |
| • Prof. Marc Sachon, Chairman IESE Auto, IESE Business School
• Joan Llorens, Founding Chairman IESE Auto and Member of the Board, STA • Prof. Pedro Nueno, Founding Chairman IESE Auto, IESE Business School • Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG Spain and Coorganizer |