29th Automotive Industry Meeting

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Program

PROGRAM

Tuesday, November 11, 2014

8:30 - 9:00 Welcome and Registration 
9:00 - 9:15OPENING SESSION
• Prof. Jordi Canals, Dean, IESE Business School

• Prof. Marc Sachon, Chairman IESE Auto, IESE Business School
• Joan Llorens, Founding Chairman IESE Auto and Member of the Board, STA
• Prof. Pedro Nueno, Founding Chairman IESE Auto, IESE Business School
• Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG Spain and Coorganizer
9:15 - 9:45ECONOMIC OVERVIEW: OVERVIEW OF THE SPANISH, EUROPEAN AND GLOBAL ECONOMIES
Although the eurozone has overcome the recession, the long shadow of deflation and the complexity of a potential purchase of European debt undermine its recovery. Falling debt prices have yielded a positive effect in Spain, but the sluggish employment market indicates that more work is needed.

• Prof. Antonio Argandoña, IESE Business School
9:45 - 10:05 INTERVENTION OF THE MINISTRY OF BUSINESS AND LABOR OF THE GOVERNEMENT OF CATALONIA 
 • Hble. Sr. Felip Puig
10:15 - 10:45 Coffee Break 
10:45 - 11:30NEW PLAYERS: QUALITY, BRANDING AND POST-SALES CUSTOMER SATISFACTION
The growth of OEMs in volume-leadership markets continues to steadily rise. Some companies have done very well by implementing effective quality control, branding and post-sales customer satisfaction strategies, and have begun to take their first cautious steps toward internationalization.

• Gert Volker Hildebrand, Executive Director of Design, Qoros Automotive Co. Ltd.

Moderator: Prof. Pedro Nueno, IESE Business School
11:30 - 12:15VALUE AND SUSTAINABILITY
Companies can create value by integrating sustainability in all facets of the value chain through sustainable management and responsible products that satisfy customer needs and respond to the challenges of safety, mobility, and energy efficiency, among others, and reflect a real concern for environmental protection.

• Dr. Rainer Feurer, Senior Vice President, Sales Strategy and Steering, Channel Development, BMW Group

Moderator: Prof. Marc Sachon, IESE Business School
12:15 - 12:30 Break 
12:30 - 13:30THE "WHY BUY A CAR?" GENERATION
 The automotive industry faces challenges that go far beyond engineering. Many young consumers question the need to own a car, as well as the importance of the automotive industry. How can automotive firms strengthen their brands and overall value and raise interest among younger consumers?

• Reiner Hoeps, Managing Director, Mercedes-Benz Cars 
• Emilio Herrera, Managing Director, Kia Motors Iberia

Moderator: Juan José Díaz Ruiz, CEO, Díaz Ruiz & Partners
13:30 - 14:00SPANISH MANUFACTURERS I
 • José Manuel Machado, Chairman and CEO, Ford Spain

Moderator: Francisco Roger, KPMG Spain and Coorganizer
14:00 - 14:30 CONVERGENCES BETWEEN SECTORS 
 • Dieter Becker, Global Chair Automotive Sector, KPMG International

Moderator: Prof. Pedro Nueno, IESE Business School 
14:30 - 15:45Lunch
15:45 - 17:00 TAKING THE PULSE OF THE SECTOR
 • Prof. Marc Sachon, IESE Business School
17:00 - 17:45THE SPANISH DISTRIBUTION CHANNEL
 Car dealerships are beginning to turn a profit and generate employment. While the recovery is slow, growth objectives are being met. Post-sales, international markets and used-car sales have generated new business models. What else can dealerships do to create value? In your opinion, how can automobiles and drivers be better supported?

• Jaume Roura, President, Faconauto 

Moderator: Prof. Marc Sachon, IESE Business School
18:00 - 18:15Break
18:15 - 19:15SPANISH MANUFACTURERS II
 Good news for Spanish industry: the manufacturing sector, export sales and export value are growing, and investments in industry are increasing. Spain is gaining steam as an automotive player. Achieving a robust domestic market is crucial as the industry continues to create value. What plans does the Spanish automotive industry have for the future?

• Antonio J. Cobo, General Manager, General Motors España
• Frank Torres, Vicepresident Nissan Industrial Spanish Operations, Nissan Motor Ibérica, S.A. 

Moderator: Francisco Roger, KPMG Spain and Coorganizer
19:15 - 19:30REFLECTIONS AND COMMENTS
19:30Networking Cocktail


Wednesday, November 12, 2014

9:00 - 9:45THE PERSPECTIVE OF ANFAC (SPANISH ASSOCIATION OF AUTOMOBILE AND TRUCK MANUFACTURERS)
The Road to Three Million: Key Elements and Reflections

• José Luis López-Schümmer, Chairman, ANFAC

Moderator: Prof. Marc Sachon, IESE Business School
9:45 - 10:30 SUPPLIERS AND INNOVATION
The Spanish supply industry plays a pivotal role in the country’s position as an automotive hub. Moreover, Spanish suppliers continue to successfully expand into international markets. How can Spanish suppliers gain market share and increase the value of the auxiliary industry to OEMs?

• José Manuel Temiño, CEO, Grupo Antolin

Moderator: Prof. Pedro Nueno, IESE Business School
10:30 - 11:15 SERNAUTO POINT OF VIEW
 • Josep Ma. Pujol, President, Sernauto

Moderator: Prof. Pedro Nueno, IESE Business School 
11:15 - 11:45Coffee Break
11:45 - 12:45CLUSTERS, TALENT AND INNOVATION
Collaborations and alliances among companies in search of value and innovation despite increasingly dissimilar technological profiles have intensified. As professional profiles evolve, effective talent management has become key. What changes lie ahead?

• Vicenç Aguilera, President, Clúster de la Indústria d'Automoció de Catalunya (Automotive Industry Cluster of Catalonia)
• Juncal Garrido, Partner Automotive Practice, Russell Reynolds Associates

Moderator: Prof. Marc Sachon, IESE Business School
12:45 - 13:45ICT INNOVATION: COMMUNICATION AND IT COMPANIES
Information technologies offer incredible opportunities for innovation, which is particularly valued by younger consumers. Who will control the information channel?

• Surya Mendonça, Global m2m Managing Director, Telefónica
• Chandru Shankar, EMEA Lead-Manufacturing & Distribution, Microsoft

Moderator: Prof. Marc Sachon, IESE Business School
13:45CLOSING SESSION
 • Prof. Marc Sachon, Chairman IESE Auto, IESE Business School
• Joan Llorens, Founding Chairman IESE Auto and Member of the Board, STA
• Prof. Pedro Nueno, Founding Chairman IESE Auto, IESE Business School
• Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG Spain and Coorganizer

Contact 

IESE Industry Meetings
Lourdes Bosch

Date and Venue

November 11-12, 2014

IESE Barcelona

How to Get to IESE Barcelona