30th IESE Auto

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30th IESE Auto

Program

Wednesday, November 4, 2015

08:30 - 09:00  Welcome and Registration 
09:00 - 09:30WELCOME ADDRESS
• Felip Puig, Minister of Enterprise and Employment, Generalitat de Catalunya

• Prof. Dr. Marc Sachon, Chairman IESE AUTO, IESE Business School
• Prof. Dr. Pedro Nueno, Founding Chairman IESE AUTO, IESE Business School
• Joan Llorens, Founding Chairman IESE AUTO; Member of the Board, STA
• Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG in Spain; Coorganizer, IESE AUTO
09:30 - 10:00OPENING SESSION
The Spanish Association of Car and Truck Manufacturers (ANFAC) is a key stakeholder in the Spanish automotive industry and, as such, forms an integral part of this event. One of the highlights of IESE's Automotive Industry Meeting is the presentation by the ANFAC Chairman on the state of the industry in Spain as well as other pertinent reflections.

• José Luis López-Schümmer, Chairman, ANFAC and CEO, Mercedes-Benz Spain

Moderator: Prof. Dr. Marc Sachon, IESE Business School
10:00 - 10:30 ENTREPRENEURSHIP AND GROWTH
 Business leaders in the automotive sector, in addition to driving economic growth, have blazed the trail for other industries in diverse areas. What kind of entrepreneurial spirit will be needed in the years ahead? What do we want the automotive sector to be like in 2020? What challenges will companies have to meet?

• Francisco José Riberas, Chairman and CEO, Gestamp

Moderator: Prof. Dr. Pedro Nueno, IESE Business School
10:30 - 11:00LECTURE: THE AUTOMOTIVE INDUSTRY TOWARDS 2020
The evolution of the automotive industry will depend on the economy and other factors that can affect the configuration of the sector such as sustainability, the impact of removing cars from cities, the electric car and connectivity. What will the automotive industry look like in 2020?

• Prof. Dr. Pedro Nueno, IESE Business School
11:00 - 11:30Coffee Break
11:30 - 12:00GLOBAL AND EUROPEAN MARKETS IN 2020
 What will the global and European markets look like in 2020 and what strategic decisions will have to be made by the leading players if they want to win the race?

• James D. Farley, Jr., Chairman & CEO, Ford of Europe GmbH

Moderator: Juan José Díaz Ruiz, President, Diaz Ruiz & Partners
12:00 - 12:45 Break and CIAC- Innovation Projects Exhibition (Q-100)
13:00 - 14:00INTERNATIONAL MANUFACTURERS IN SPAIN
After several difficult years, the Spanish automotive industry is now growing at a rate unmatched by any other country in Europe. What can be done to further strengthen Spain's status in the global automotive industry? What can be done to increase national demand for cars and vehicles? What opportunities lie ahead? This panel of presidents and general managers will shed light on these and other questions.

• Antonio J. Cobo, Managing Director, General Motors España
• José Manuel Machado, President, Ford Spain

Moderator: Francisco Roger, Partner, KPMG in Spain
14:00 - 15:30Lunch
15:30 - 16:30THE NEXT 30 YEARS 
What will a future with electric, autonomous and shared mobility look like? And what business models can be envisioned? Is this really our future or do we have to separate dream form reality?

• Lukas Neckermann, Managing Director, Neckermann Strategic Advisors
• Prof. Dr. Marc Sachon, IESE Business School

Moderator: Prof. Dr. Marc Sachon, IESE Business School
16:30 - 17:00 INNOVATION: SUPPLIERS' POINT OF VIEW
 What technological changes are on the horizon and how will they impact the value chain and the automotive industry? How will react to environmental regulatory pressures? Can new technologies take off without strong support from the government?

• Dr. Wolfram Hasewend, Senior Vice President, Gasoline Systems, System Engineering, Robert Bosch GmbH 

Moderator: Prof. Dr. Marc Sachon, IESE Business School 
17:00 - 17:30 Coffee Break 
17:30 - 18:00 SERNAUTO'S POINT OF VIEW 
 Large international Spanish companies and multinationals lead the Spanish industry of suppliers, which is known for its quality and competitiveness. What role will it play in the next ten years?

• José María Pujol, President, SERNAUTO

Moderator: Prof. Dr. Marc Sachon, IESE Business School 
18:00 - 19:00 INNOVATION: THE PERSPECTIVE OF THE BRANDS 
 What technological changes are on the horizon and how will they impact the value chain and the automotive industry? How will brands react to environmental regulatory pressures? Can new technologies take off without strong support from the government?

• Jacques Pieraerts, Vice President, Communication, External and Environmental Affairs, Toyota Motor Europe
• Masaki Toriumi, Vice-President, Powertrain Design & Development, Vehicle Testing & LCV Engineering, European Development Center, Nissan

Moderator: Prof. Dr. Marc Sachon, IESE Business School
19:00- 19:15 CONCLUSIONS AND CLOSING SESSION (FIRST DAY)
 • Prof. Dr. Marc Sachon, IESE Business School 
19:15Cocktail Reception to celebrate the IESE AUTO's 30th anniversary


Thursday, November 5, 2015

09:00 - 10:00DEALERS
The business of car distribution and sales is in a state of flux: the financial crisis has led to a restructuring of dealerships and margins have come under severe pressure. The dealerships of 2015 are very active in improving customer experience. But recent trends in North America (e.g., Tesla) suggest that the dealership model could evolve even more than it already has. What role will digital technology play? Who will work in dealerships? What will the dealership of the future look like? 

• Jaume Roura, President, FACONAUTO
• Peter K. Welch, President, National Automobile Dealers Association (NADA)

Moderator: Prof. Dr. Marc Sachon, IESE Business School
10:00 - 10:30MANUFACTURING THE FUTURE
Getting results is not enough: to stay competitive, it's vital to continue improving. What elements are needed to sustain competitiveness over the next few years in our manufacturing plants? How can these be supported?

• Frank Torres, Managing Director, Nissan Motor Ibérica

Moderator: Prof. Dr. Marc Sachon, IESE Business School
10:30 - 11:15Coffee Break
11:15 - 12:00PEOPLE, LABOR RELATIONS AND COMPETITIVENESS
Excellence in labor relations makes for excellence in operations and competitiveness in Europe. Spain is a clear example of the results of this form of competing/cooperating that has become a union practice in recent years. What do the unions think?

• Josep M. Àlvarez, Secretary General, UGT of Catalonia
• Joan Carles Gallego, General Secretary, CCOO de Catalunya 

Moderator: Prof. Dr. Marc Sachon, IESE Business School
12:00 - 13:00CHINA AND THE NEW GLOBAL ENVIRONMENT
Recent measures undertaken by China and the reduction in its growth forecasts are significantly affecting the global environment in the economic, financial and business realms. The automotive sector is not immune to this new reality. What key points should be kept in mind about China’s new economic situation? What impact will these measures have on the global economy and trade? What effects are expected for Spain's economy and foreign markets? Will the positive predictions for industrial activity in the automotive sector in Spain be affected?

• María Aparici, Deputy Director General for Trade Policy with Asia-Pacific, Ministry of Economy and Competitiveness
• Mario Armero, Executive Vice President, ANFAC
• Antonio Hernández, Partner International & Energy Strategy, KPMG in Spain

Moderator: Francisco Roger, Partner, KPMG in Spain
13:00 - 14:00SMEs: THE PIRANHAS OF THE AUTOMOTIVE INDUSTRY
The foundation of the automotive industry is formed by small and medium-sized companies that contribute flexibility, service, as well as innovation. How should tier-2 and tier-3 companies compete and develop in this increasingly global and complex industry?

• Alberto Lorenzo Mitxelena, CEO, Grupo IDESA XXI
• Jordi Priu, CEO, Manufactura Moderna de Metales

Moderator: Vicenç Aguilera, President, CIAC (Automotive Industry Cluster of Catalonia)
14:00 - 14:15CLOSING SESSION
• Prof. Dr. Marc Sachon, Chairman IESE AUTO, IESE Business School
• Joan Llorens, Founding Chairman IESE AUTO and Member of the Board, STA
• Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG in Spain; Coorganizer, IESE AUTO
14:15Closing cocktail

Contact 

IESE Industry Meetings
Lourdes Bosch

Date and Venue

November 4-5, 2015

IESE Barcelona
North Campus
C/ Arnús i Garí, 3-7
08034 Barcelona
Spain

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